Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Dave Lawrence

Dave Lawrence is the technical lead at IO Integration in the US Western Region. He is responsible for system support and troubleshooting both remote and on-site of large, high speed, high capacity UNIX file servers, data storage, networking and software for the printing, publishing and advertising industry.

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marketing technology | creative operations | best practices

How to Maximize Your Investment in Marketing Technology

By: Dave Lawrence
July 22nd, 2020

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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marketing efficiency | Collaboration in the workforce | marketing technology | creating positive change in your company | technology based marketing solutions

Five Tips For Getting The Most Out Of Your Marketing Technology Solutions

By: Dave Lawrence
January 9th, 2018

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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How Semantic Databases Are The Future Of Digital Asset Management

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