Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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brand consistency | content management | the importance of branding | digital asset management | semantic asset management | marketing efficiency

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable.  Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

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omni channel marketing | brand consistency | content management | the importance of branding | digital asset management

Five Best Practices for Rolling Out Marketing Tech

By: James Word
December 14th, 2017

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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omni channel marketing | brand consistency | content management | the importance of branding | digital asset management | content marketing

The Value of Tailored Marketing Solutions

By: Mike Watson
December 12th, 2017

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

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omni channel marketing | brand consistency | content management | digital asset management

The Strategy of a Customer Experience in an Omni-Channel Marketing Environment

By: Mike Watson
December 7th, 2017

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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brand consistency | content management | the importance of branding

Top 5 Reasons Content Management Platforms Can Benefit Your Brand

By: Tammy Michalek
December 5th, 2017

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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brand consistency | the importance of branding | content marketing

Technology, Consistency and the Customer Experience

By: Tammy Michalek
November 30th, 2017

Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.

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