Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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brand consistency | marketing technology | creative operations

How To Use Brand Identity Guides For Proper Brand Management?

By: BrandMaster
April 16th, 2020

This article by Renate Sandland Henriksen originally appeared on our Alliance Partner, Brandmaster's Blog and we wanted to share with our readers. Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and current events. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

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brand consistency | the importance of branding | content marketing

Technology, Consistency, and the Customer Experience

By: Damian Diaz
March 26th, 2019

Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

brand consistency | content management | the importance of branding

Maximizing Efficiency Through Tailored Marketing Solutions

By: Damian Diaz
February 5th, 2019

In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves.

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omni channel marketing | brand consistency | content management | digital asset management

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Damian Diaz
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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brand consistency | content management | the importance of branding | digital asset management | semantic asset management | marketing efficiency

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable.  Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

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omni channel marketing | brand consistency | content management | the importance of branding | digital asset management

Five Best Practices for Rolling Out Marketing Tech

By: James Word
December 14th, 2017

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

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