Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.
Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.