IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
omni channel marketing | brand consistency | content management | the importance of branding | digital asset management | content marketing
By:
Mike Watson
December 12th, 2017
Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.
brand consistency | content management | the importance of branding
By:
Tammy Michalek
December 5th, 2017
Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.
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omni channel marketing | brand consistency | content management | the importance of branding
By:
Mike Watson
November 17th, 2017
Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.
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