Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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content management | digital asset management | content marketing | Collaboration with team members | business gathering requirements process

5 Best Practices When Gathering Business Requirements for Marketing Production

By: Tammy Michalek
December 13th, 2018

There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention.

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