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marketing efficiency | Collaboration in the workforce | marketing technology | creating positive change in your company | technology based marketing solutions

Five Tips For Getting The Most Out Of Your Marketing Technology Solutions

By: Dave Lawrence
January 9th, 2018

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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