IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.
There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention.
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