IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.
There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention.
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This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!
A big part of a marketer’s job is to want what is unattainable. Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.
"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?
Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.