IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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content management | digital asset management | marketing efficiency | semantic asset management | censhare

How Important Your Digital Infrastructure Is to Your Revenue

By: Douglas Eldridge
January 25th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!

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brand consistency | content management | digital asset management | the importance of branding | marketing efficiency | semantic asset management

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable.  Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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brand consistency | content management | digital asset management | omni channel marketing | the importance of branding

Five Best Practices for Rolling Out Marketing Tech

By: James Word
December 14th, 2017

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

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brand consistency | content management | the importance of branding | digital asset management | omni channel marketing | content marketing

The Value of Tailored Marketing Solutions

By: Mike Watson
December 12th, 2017

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

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content management | brand consistency | the importance of branding

Top 5 Reasons Content Management Platforms Can Benefit Your Brand

By: Tammy Michalek
December 5th, 2017

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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brand consistency | content management | omni channel marketing | the importance of branding

The Importance of Consistency Within Omni-Channel Marketing

By: Mike Watson
November 17th, 2017

Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.

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