IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

content management | digital asset management | marketing efficiency

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

Read More

Share

Blog Feature

content management | digital asset management | content marketing | Collaboration with team members | business gathering requirements process

5 Best Practices When Gathering Business Requirements for Marketing Production

By: Tammy Michalek
December 13th, 2018

There’s little doubt that technology has a role to play in streamlining and enhancing marketing production. However, from the decision to implement one of these systems, five critical issues require attention.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

content management | digital asset management | semantic asset management | marketing efficiency | censhare

How Important Your Digital Infrastructure Is to Your Revenue

By: Douglas Eldridge
January 25th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!

Read More

Share

Blog Feature

brand consistency | content management | the importance of branding | digital asset management | semantic asset management | marketing efficiency

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable.  Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

Read More

Share

Blog Feature

omni channel marketing | brand consistency | content management | the importance of branding | digital asset management

Five Best Practices for Rolling Out Marketing Tech

By: James Word
December 14th, 2017

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

Read More

Share

Blog Feature

omni channel marketing | brand consistency | content management | the importance of branding | digital asset management | content marketing

The Value of Tailored Marketing Solutions

By: Mike Watson
December 12th, 2017

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

Read More

Share