Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing efficiency | creative workflow

5 Key Features of an Effective Discovery Process

By: Le'Mina McNair
April 28th, 2022

Even the most sophisticated creative teams with savvy automation and tech solutions still experience blind spots in their workflows. Teams can significantly optimize their internal and external operations by taking a step back and conducting a discovery process that sheds light on obstacles within their processes. What do we really mean when we talk about a marketing discovery process? What are the benefits of performing a discovery process for your creative team? And what elements make up for a discovery process that will genuinely impact your team for the better? We’ll answer these questions and more. 

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project management | Digital Asset Management (DAM) | creative operations | streamline operations | creative workflow

10 Tips to Optimize your Creative Workflow Processes

By: Le'Mina McNair
April 15th, 2022

The manner in which you approach a creative project from beginning to end is an important factor in the overall success of your project. Established workflows that are tailored to the needs of your team can help save time and resources while improving efficiency. However, keeping workflows up-to-date with current technology and ever-evolving team needs is not an easy task. For example, teams commonly struggle with outdated project management processes that lead to communication breakdowns and burnout, as well as how to handle onboarding new clients and team members with disorganized documentation. It’s essential for creative teams to continuously re-evaluate their processes to identify opportunities to improve protocols and technology. Let's take a look at 10 important tips to help teams optimize and increase the efficiency of their internal creative workflow processes.

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How Semantic Databases Are The Future Of Digital Asset Management

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