Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

Custom Integrations

Top 5 Questions to Ask When Implementing Custom Integrations

By: Le'Mina McNair
October 17th, 2022

Any modern marketing agency, retailer, or creative team worth their salt runs on a tech stack, that being software solutions that power an application, project, or projects. Search for an agency or check a company’s website, and you’re likely to find a banner of icons displaying the software they use. But what a banner of icons doesn’t capture is whether an agency’s software are working together, receiving, processing, generating, and – most of all – sharing data as one, integrated whole. Because even the most sophisticated software only function at a fraction of its potential when siloed off from other solutions. 

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Blog Feature

Custom Integrations

Custom Integrations, One Step at a Time: IO Integration’s Approach

By: Le'Mina McNair
October 6th, 2022

You probably want your MarTech programs to all work together, but commissioning custom integrations that link all of your software together to form a cohesive solution may sound like an intimidating or overwhelming endeavor. And for many organizations, it’s not the difficulty of kicking off a custom integration project that may be intimidating, it’s the unknowns. Unless you have a strong IT team with experience in integrations, it’s daunting to make the jump without knowing exactly where you’ll land. That’s why finding a great partner can be a game changer; you can get exactly what you want without investing in new hires and technology or assigning additional work to your existing team members, who may not have the skill set necessary to create a custom integration that meets all of your needs.  

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