Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

best practices | digital experience management

Content Centralization – The Key to Marketing Effectiveness

By: censhare
September 3rd, 2020

This article by Morag Cuddeford-Jones originally appeared on the censhare blog and we think our readers will find this information useful. How much time do you spend looking for your house keys every morning? Perhaps hardly any. There is one set and it always lives in the key drawer. On the other hand, maybe two or more people in your household have a copy. Do they all put their key in the same drawer? Or does one set live in a handbag and the other in a desk drawer? And perhaps one of those sets also has the key to the shed, which means hunting down either that set of keys (or its owner!) every time you need to get the lawnmower out.

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digital asset management | marketing technology | digital experience management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

digital asset management | marketing technology | digital experience management

Putting DAM at the Center of the Digital Ecosystem

By: Douglas Eldridge
March 23rd, 2018

This article from Douglas Eldridge, Marketing Manager at censhare, originally appeared in the censhare We Care to Share Blog and we think our reader will find this information useful. The word ‘silo’ has become increasingly negative as companies realize that cordoned off departments are costly. The good news is, that unlike in the past, when getting rid of corporate silos would have been next to impossible, a new digital mentality is allowing companies to defragment. While a combination of open minds and technology offers the possibility of more cohesive work environments, the right technology and the right digital strategy still have to align. So, where does technology end and strategy begin? With a digital asset management system (DAM). A company is no better than its content, its content is no better than its content strategy, and its content strategy is only as sound as the technology which is implementing that strategy. Bear with me as I explain…

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digital asset management | marketing technology | digital experience management

censhare’s ecosphere 2018: Doin’ DAM in Denver!

By: Jenna Mac Killop
March 15th, 2018

censhare’s ecosphere 2018: Doin’ DAM in Denver! There are a few things that come to mind when one thinks about making a trip to Denver, Colorado. From now on, one of the things that SHOULD come to mind is that Denver is the US home for one of the most forward-thinking software companies working in information management today, censhare. Last week this DAM lady had the pleasure of spending some time with them at their 2018 ecosphere censhare users conference.

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digital asset management | creative operations | digital experience management

Hot DAM: Your First Step to Acquiring the Right DAM Solution

By: Douglas Eldridge
February 20th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!  For those deeply embedded in the digital asset management (DAM) world it is common knowledge that solutions are not always as straight forward as they seem and sometimes require a staff which is dedicated to their procurement, implementation and eventually use. The DAM world is much bigger than just a piece of software, and should be treated as such when searching for a vendor.

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