Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

creative operations | employee experience

Why Creating Purpose May Be the Secret to Improving Employee Experience & Retention in Creative Operations

By: Le'Mina McNair
July 13th, 2022

The “Great Resignation” that began in 2020 saw a mass exodus of creative talent from traditional corporate workplaces. In the wake of the pandemic, many workers found themselves reevaluating their priorities and seeking out employers who would offer a better work-life balance, and companies began frantically searching for ways to improve employee experience.

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