IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Automation is the way of the future, but in the ever-evolving landscape of creative operations, best practices surrounding automation can easily shift. According to a recent industry survey titled “The State of Marketing Automation” by Ascend2, only 17% of respondents said that their marketing automation efforts were very successful at achieving their top priorities, and 67% said they were somewhat successful. This lack of confidence might be coming from understanding that there is always room for improvement, but it might also be from underperforming on marketing targets that automation was set up to assist.