Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

digital asset management | marketing efficiency | content management

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

Read More

Share

Blog Feature

digital asset management | marketing efficiency | digital natives

Are You Ready for the Digital Natives – How millennials are changing the workplace

By: Mike Watson
January 30th, 2018

What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

digital asset management | marketing technology | marketing efficiency

IO Integration Joins MediaValet Partner Network

By: Damian Diaz
January 29th, 2018

Cupertino, CA, January 26, 2018: IO Integration (IOI), a leading service and solutions  provider of marketing and creative technology for the world’s top agencies, consumer brands, and retailers announced today it is now a Global Partner with MediaValet, Inc.

Read More

Share

Blog Feature

content management | digital asset management | marketing efficiency | semantic asset management | censhare

How Important Your Digital Infrastructure Is to Your Revenue

By: Douglas Eldridge
January 25th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!

Read More

Share

Blog Feature

marketing efficiency | marketing technology | workfront | project management

Kickin’ Off 2018 with Workfront: The Evolution of Work, Introducing the Operational SOR and the Importance of a Partner like IO Integration

By: Jenna Mac Killop
January 23rd, 2018

“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).

Read More

Share

Blog Feature

marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions | digital asset management

To DAM or Not to DAM

By: Stephane Klein
January 18th, 2018

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

Read More

Share