IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing efficiency | marketing technology | workfront | project management

Kickin’ Off 2018 with Workfront: The Evolution of Work, Introducing the Operational SOR and the Importance of a Partner like IO Integration

By: Jenna Mac Killop
January 23rd, 2018

“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).

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digital asset management | marketing efficiency | marketing technology | creating positive change in your company | technology based marketing solutions

To DAM or Not to DAM

By: Stephane Klein
January 18th, 2018

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

digital asset management | marketing efficiency | marketing technology

RULES ARE IMPORTANT WHEN IT COMES TO YOUR DIGITAL ASSETS

By: Damian Diaz
January 16th, 2018

A former web editor at Harper’s magazine once said, “Every pixel has an owner.” While that’s a valid statement, it’s merely the jumping-off point for a much more significant conversation.

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brand consistency | content management | the importance of branding | digital asset management | semantic asset management | marketing efficiency

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable. Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

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marketing efficiency | workfront | project management

Corral the Chaos: 3 Ways to Simplify Request Management

By: Heather Hurst
January 10th, 2018

This post by Heather Hurst, Workfront Corporate Marketing Director, originally appeared on Workfront’s Work & Project Management Blog. We think it will be useful to our readers. Enjoy! If you’re like most teams, requests come at you from all directions every single day, keeping you from truly being productive and focusing on your most important work.

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marketing efficiency | Collaboration in the workforce | marketing technology | creating positive change in your company | technology based marketing solutions

Five Tips For Getting The Most Out Of Your Marketing Technology Solutions

By: Dave Lawrence
January 9th, 2018

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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