Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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MarTech

Navigating MarTech Trends: Setting Your Marketing & Technology Priorities Straight for 2023

By: Le'Mina McNair
November 11th, 2022

With 2023 on the horizon, you’ve probably got plans about what you want to do with next year’s marketing budget. 

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marketing automation | MarTech

The Complete Guide to the Future of Marketing Automation

By: Le'Mina McNair
November 10th, 2022

Automation is the way of the future, but in the ever-evolving landscape of creative operations, best practices surrounding automation can easily shift. According to a recent industry survey titled “The State of Marketing Automation” by Ascend2, only 17% of respondents said that their marketing automation efforts were very successful at achieving their top priorities, and 67% said they were somewhat successful. This lack of confidence might be coming from understanding that there is always room for improvement, but it might also be from underperforming on marketing targets that automation was set up to assist.

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How Semantic Databases Are The Future Of Digital Asset Management

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