Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

project management | best practices | creative operations

Optimize Your Creative Operations With These Key Resource Allocation Features

By: Laura Walters
January 8th, 2019

With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects.  Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload. 

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project management | best practices | marketing technology

How To Improve Team Collaboration: Tips, Tricks & Pitfalls

By: Workfront
December 18th, 2018

This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

digital asset management | creative operations | project management

How Should I Manage My Work in Progress (WIP) Content?

By: Damian Diaz
October 5th, 2018

By this point, every marketer understands that “Content is King.” Your ability to create content, and a lot of it, is the backbone of any marketing program and particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article, is about Work In Progress, aka, WIP.  Regardless of what Inbound software you use to manage your marketing engagement, you still have to have a completely separate process for the actual creation of the content, or at least you should.

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project management | best practices | creative operations

6 Steps for a People-First Approach to Tech Adoption

By: Workfront
August 2nd, 2018

This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.

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Blog Feature

project management | best practices

Managing Projects: Agile vs. Waterfall – Which is right for me?

By: Laura Walters
March 29th, 2018

Agile and Waterfall are terms used to describe how a project will be organized.  A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.

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project management | best practices | creative operations

How To Plan A Project

By: Workfront
February 6th, 2018

This article originally appeared in the WorkFront Project Management Blog. We Think it will be useful to our readers. Enjoy!

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