Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

project management | creative operations | best practices

6 Steps for a People-First Approach to Tech Adoption

By: Workfront
August 2nd, 2018

This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.

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project management | creative operations | best practices

Measuring, Planning And Optimizing Project Resources

By: Laura Walters
April 5th, 2018

With every new project comes the task of who is available to work on it on time, on task and on budget. 

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

project management | best practices

Managing Projects: Agile vs. Waterfall – Which is right for me?

By: Laura Walters
March 29th, 2018

Agile and Waterfall are terms used to describe how a project will be organized.  A Waterfall project with a single ‘Big Bang’ solution delivery or an Agile approach with iterations of requirements and solution deliveries.

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marketing technology | project management | best practices

How To Improve Team Collaboration: Tips, Tricks & Pitfalls

By: Workfront
March 20th, 2018

This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.

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project management | creative operations | best practices

How To Plan A Project

By: Workfront
February 6th, 2018

This article originally appeared in the WorkFront Project Management Blog. We Think it will be useful to our readers. Enjoy!

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Blog Feature

marketing efficiency | marketing technology | workfront | project management

Kickin’ Off 2018 with Workfront: The Evolution of Work, Introducing the Operational SOR and the Importance of a Partners like IO Integration

By: Jenna Mac Killop
January 23rd, 2018

“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).

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