Creative Operations, Marketing Workflow, Marketing Project Managment

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Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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content management | digital asset management | marketing efficiency | semantic asset management | censhare

How Important Your Digital Infrastructure Is to Your Revenue

By: Douglas Eldridge
January 25th, 2018

This post by Douglas Eldridge, Marketing Manager at censhare, originally appeared on censhare’s We Care to Share Blog. We think it will be useful to our readers. Enjoy!

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brand consistency | content management | digital asset management | the importance of branding | marketing efficiency | semantic asset management

How a Semantic Network Makes the Unattainable Attainable

By: Douglas Eldridge
January 11th, 2018

A big part of a marketer’s job is to want what is unattainable.  Anyone who has ever devised a marketing budget can tell you that it doesn’t take long before your wish list becomes quite lengthy, yet practicality is what gets approved in the end.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.