Creative Operations, Marketing Workflow, Marketing Project Managment

This article originally appeared on the MediaValet blog and we think our readers will find it informative. The tremendous growth of web-based collaborative tools and file-sharing platforms has led to people wondering what exactly the difference is between these kinds of solutions. More specifically, what’s the difference between a digital asset management solution (DAM) and a tool like Microsoft SharePoint? Secondary to that: if you have one, do you need the other? With some overlapping features and capabilities, it’s understandable that there’s some confusion.