IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!
The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
We’re also proud to announce we are now officially 'Workfront Partner Certified Consultants' The big event is almost here and on January 8th and 9th we’ll have a table at Workfront’s sales Kick Off (SK0) in Las Vegas, Nevada. We’re excited to meet all the Workfront employees and hope you’ll stop by our table and meet Jenna MacKillop and James Word for great conversations and to learn more about how IO Integration is your best partner of choice.