Creative Operations, Marketing Workflow, Marketing Project Managment

Technologies within a MarTech stack can be used to help marketing and creative teams operate efficiently; publish, distribute, and optimize content or deliverables; and accurately measure data and outcomes. As marketing has become more sophisticated, so too have the tools and software that teams utilize. Organizations now commonly use these technologies in a stack, but not all stacks are created equal. 

After many years working in business software solutions for the graphic art industry, I realized that there is a huge amount of confusion about the terms we are using to define technical solutions. The truth is, many of these words or phrases have nothing to do with each other at all! Let’s face it, some of the most basic terms and acronyms we use to describe key technologies are completely inaccurate. In fact, there can often be dramatic differences in things that have similar (or sometimes even the same) names!

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

We’re also proud to announce we are now officially 'Workfront Partner Certified Consultants' The big event is almost here and on January 8th and 9th we’ll have a table at Workfront’s sales Kick Off (SK0) in Las Vegas, Nevada. We’re excited to meet all the Workfront employees and hope you’ll stop by our table and meet Jenna MacKillop and James Word for great conversations and to learn more about how IO Integration is your best partner of choice.