Creative Operations, Marketing Workflow, Marketing Project Managment

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Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

User Adoption

How to Create a Successful Software User Adoption Strategy

By: Le'Mina McNair
August 10th, 2022

What’s the best way to generate buy-in for a new software? Adopting new software or a new technology solution can be a costly investment — not only financially, but also taxing on a team’s bandwidth — but a crucial one as well. So much so, even during times of economic uncertainty, many, many businesses continue to invest in IT, as evidenced by Gartner’s forecast that global IT spending is expected to rise to $4.4 trillion, or 4% over 2021 spending.

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