IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
“Because Work Matters.” There is no other company that lives up to its official tagline the way Workfront does, and I was reminded of this when I attended their 2018 Partner Meeting and SKO last week in Las Vegas with my IOI colleague, James Word (Business Analyst and Certified Workfront Implementation Specialist).
This post by Heather Hurst, Workfront Corporate Marketing Director, originally appeared on Workfront’s Work & Project Management Blog. We think it will be useful to our readers. Enjoy! If you’re like most teams, requests come at you from all directions every single day, keeping you from truly being productive and focusing on your most important work.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.