IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Technologies within a MarTech stack can be used to help marketing and creative teams operate efficiently; publish, distribute, and optimize content or deliverables; and accurately measure data and outcomes. As marketing has become more sophisticated, so too have the tools and software that teams utilize. Organizations now commonly use these technologies in a stack, but not all stacks are created equal.
Marketing technology integrations can provide significant improvements to your team’s creative operations. However, disparate base-level tools and packages are often not sufficient or suited to your organization’s specific needs. Integrated custom marketing tools allow for the development of effective marketing strategies, streamlined workflows, connected and optimized systems, and your own custom marketing solution.
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Even the most sophisticated creative teams with savvy automation and tech solutions still experience blind spots in their workflows. Teams can significantly optimize their internal and external operations by taking a step back and conducting a discovery process that sheds light on obstacles within their processes. What do we really mean when we talk about a marketing discovery process? What are the benefits of performing a discovery process for your creative team? And what elements make up for a discovery process that will genuinely impact your team for the better? We’ll answer these questions and more.
The availability of certain support services can be a deciding factor for some organizations when selecting a technology solution or support service package. Every organization has unique teams with unique needs, and oftentimes, one-size-fits-all support packages do not properly address what each team needs most. In order to get the most out of tech support services, organizations first need to outline exactly what they need from a support partner in order to operate with confidence.
Creative teams and marketers leverage numerous technologies to create content and perform other marketing activities. However, having numerous unconnected technologies and systems can become a logistical nightmare when teams are working on numerous or large projects. Strategic integrations can be the key to retaining efficiency and getting the most out of your marketing technology stack. Among marketers and creative teams that are faced with MarTech stacks that are not integrated, 75% agree that it actually makes their work more complicated, requiring more time for execution and leaving less time for thoughtful strategy. On the other hand, multi-setup collaborative teams with strategic MarTech integrations have the flexibility to spend 70% of their time on testing and strategy and the remaining 30% on creation and execution. Let’s explore the modern marketing technology landscape and the value of strategic integrations and connecting technologies for creative teams.
The manner in which you approach a creative project from beginning to end is an important factor in the overall success of your project. Established workflows that are tailored to the needs of your team can help save time and resources while improving efficiency. However, keeping workflows up-to-date with current technology and ever-evolving team needs is not an easy task. For example, teams commonly struggle with outdated project management processes that lead to communication breakdowns and burnout, as well as how to handle onboarding new clients and team members with disorganized documentation. It’s essential for creative teams to continuously re-evaluate their processes to identify opportunities to improve protocols and technology. Let's take a look at 10 important tips to help teams optimize and increase the efficiency of their internal creative workflow processes.