Rarely, does one size fit all. This is especially true when it comes to creative technology solutions. It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons. Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to. The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.
A new technology segment is beginning to emerge in the creative ecosystem: Virtual Workspaces. A virtual workspace unifies your content and conversations in a shared, persistent space that can be accessed from any device or location. They allow a dispersed team to work better together—and stay on the same page—no matter where they do their work and which platform they already use.
Tools such as Slack, Zoom and Skype all have their places, however this new technology takes collaboration to the next level. It’s a true game changer. Business teams have struggled to collaborate for decades, but now can stay informed, engaged, and be creative with a robust, visual, virtual whiteboard. Unlike the ubiquitous ‘digital whiteboards’ the next generation is here. A major player Bluescape, has gone beyond the digital whiteboard technology and created a platform that puts visual content first and while still offering a best in class digital white boarding solution.
IO Integration has created several integrations between Bluescape and other technologies in the Creative/Marketing ecosystem. We’ll be demonstrating these integrations with Bluescape at Adobe Max. Set up a meeting with us here, or stop by booth #612.
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