Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

creative operations | best practices

7 Exec Leadership Actions to Personalize Technology Transformation

By: Bluescape
October 29th, 2020

This article by Patti Johnson, Founder and CEO of PeopleResults, originally appeared on the Bluescape Technology Blog and we think our readers will find it informative. Technology transformations can miss the human element. It’s common to go from looking at exciting new features, creating an implementation plan, and, of course, managing costs—all important, but not enough. We must personalize the technology to realize the benefits.

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Digital Asset Management (DAM) | creative operations

Why a DAM is the Perfect Alternative to Your VPN

By: MediaValet
October 8th, 2020

This article originally appeared on the Mediavalet Blog and we think our readers will find it informative. A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

marketing technology | creative operations

How to Maintain Brand Compliance in Today's World

By: Intelligencebank
October 1st, 2020

This article originally appeared on the Intelligencebank Blog and we think our reader will find it useful. When brands assess risk and how that might impact their ongoing business, brand compliance is a consistent concern. Companies spend eye-watering portions of their marketing budgets building brand equity, yet a lack of consistency, unapproved content or activity which isn’t aligned to the companies values can destroy this in minutes. 

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marketing technology | creative operations | Cloud Solutions

It's Time to Move Your Creative Operations to the Cloud

By: Damian Diaz
September 23rd, 2020

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place. 

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marketing technology | creative operations | best practices

Marketing and Creative Operations Workflow Discovery – A Roadmap for Success

By: Matthew Bagshaw
August 20th, 2020

Businesses evolve, they grow, they restructure. At one point or another, all marketing and creative organisations will have to update or upgrade a significant portion of their tech stack, as their existing processes and workflows become outdated with new advances in technology. 

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Digital Asset Management (DAM) | creative operations

IO Drive: Automated Synchronization of Creative Production to the Xinet Digital Asset Management Solution

By: Damian Diaz
July 30th, 2020

IO Integration has helped our clients focus on remote-work solutions and stay functional during the current global pandemic, and with the introduction of our IO Space Creative Operations Cloud 2.0 Infrastructure, developed tools to provide our clients with easy to manage robust solutions that solve many of the challenges presented by having team members work remotely. One of the first tools that we are rolling out of IO Space is IO Drive. 

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