Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

Collaboration with team members | creative operations | best practices

Communicating with Creatives: Increasing Communication without Stifling Creativity

By: Le'Mina McNair
June 22nd, 2022

In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures. 

Read More

Share

Blog Feature

project management | Digital Asset Management (DAM) | creative operations | streamline operations | creative workflow

10 Tips to Optimize your Creative Workflow Processes

By: Le'Mina McNair
April 15th, 2022

The manner in which you approach a creative project from beginning to end is an important factor in the overall success of your project. Established workflows that are tailored to the needs of your team can help save time and resources while improving efficiency. However, keeping workflows up-to-date with current technology and ever-evolving team needs is not an easy task. For example, teams commonly struggle with outdated project management processes that lead to communication breakdowns and burnout, as well as how to handle onboarding new clients and team members with disorganized documentation. It’s essential for creative teams to continuously re-evaluate their processes to identify opportunities to improve protocols and technology. Let's take a look at 10 important tips to help teams optimize and increase the efficiency of their internal creative workflow processes.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

Digital Asset Management (DAM) | creative operations

DAM vs VPN: Why a DAM is the Perfect VPN Alternative

By: MediaValet
November 12th, 2021

A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use.

Read More

Share

Blog Feature

marketing technology | project management | creative operations

Put Your Workflow on Autopilot with Creative Operations Management

By: Le'Mina McNair
September 16th, 2021

Creative Operations Management is an incredibly important element of every organization. Your creative professionals, whether in-house or contracted — as well as the tools, platforms, and workflows within which they work — are essential to any company’s success. The Creative Operations solutions applied can make or break the integrity of the Creative Operations Management of any organization.

Read More

Share

Blog Feature

content management | Digital Asset Management (DAM) | creative operations | SharePoint

SharePoint vs. DAM: What’s the Difference?

By: MediaValet
August 23rd, 2021

This article originally appeared on the MediaValet blog and we think our readers will find it informative. The tremendous growth of web-based collaborative tools and file-sharing platforms has led to people wondering what exactly the difference is between these kinds of solutions. More specifically, what’s the difference between a digital asset management solution (DAM) and a tool like Microsoft SharePoint? Secondary to that: if you have one, do you need the other? With some overlapping features and capabilities, it’s understandable that there’s some confusion.

Read More

Share

Blog Feature

marketing technology | creative operations

IO Integration is a Proud Sponsor of Adobe Summit 2021

By: Damian Diaz
March 31st, 2021

IO Integration, a Workfront Partner of the Year, will be be returning to Adobe Summit - The Digital Experience Conference since becoming a member of the Adobe partner network. At this year's event, we will showcase how together with Adobe Workfront, we bridge the gap between marketing and creative teams to create operational cohesion like never before. We are pleased to announce that IO Integration is a Bronze sponsor of the conference, a must-attend event. This virtual event is free and takes place from April 27-29, 2021.

Read More

Share