Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations | best practices

Optimizing Your Technology Ecosystem - 5 Tips For Integrating Your Tech Stack

By: James Word
May 21st, 2020

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your creative or marketing departments; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to project management, distribution and campaign management and tracking.

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project management | creative operations

5 Ways to Keep Newly Remote Teams Engaged and Productive

By: Workfront
May 14th, 2020

This article by Matthew Brochinsky, Senior Transformation Advisor at Workfront, originally appeared on the Workfront Blog and we think our readers will find this information useful. If you’re reading this from any place other than the office building you were sitting in several weeks ago, raise your hand. Like millions of others, you suddenly found yourself working and/or managing a team from a socially distant location (but always within reach of hand sanitizer). We are all adjusting to a new normal with no clear answer to how long it will last. Okay, you can put your hand down now. Almost overnight, we transitioned to working from home—while trying to maintain the same levels of productivity. Companies without a response plan in place pre-pandemic are scrambling to figure it out as they go...from home. This might feel overwhelming, like trying to paint an airplane in flight. Yes, it will be difficult, but it’s not too late to make refinements that will enable and engage your newly remote teams to be productive on the right work—during this pandemic and beyond. 

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How Semantic Databases Are The Future Of Digital Asset Management

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project management | creative operations

5 Tips for Creating an Efficient Process Within Your Approval System

By: Justin Sandbach
April 24th, 2020

Getting timely feedback on projects and content is more important than ever for businesses to meet the needs of their customers. The smallest delay or miscommunication can result in missed deadlines. The ability to review and approve digital work efficiently is a critical business process. A properly configured approval solution will help your team’s continuity, speed, and efficiency. Spend less time routing changes, printing copies, and resolving critical issues by getting the right processes in place to keep projects moving.

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brand consistency | marketing technology | creative operations

How To Use Brand Identity Guides For Proper Brand Management?

By: BrandMaster
April 16th, 2020

This article by Renate Sandland Henriksen originally appeared on our Alliance Partner, Brandmaster's Blog and we wanted to share with our readers. Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and current events. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

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creative operations | work from home

5 Workflow Tips to Make Business Continuity a Reality

By: Nuxeo
April 9th, 2020

This article by Bertrand Chauvin originally appeared on our Alliance Partner, Nuxeo’s Blog and we wanted to share with our readers. In times of crisis, ensuring business continuity is a major concern. Due to current, unfortunate circumstances, many organizations have largely focused on remote communication and collaboration, as demonstrated by the explosive rise in downloads of apps like Zoom, Google Hangouts Meet, and Microsoft Teams. But, virtualizing structured business processes is also critical to ongoing operations and digitizing core processes in the front and back office is vital to keep your company running.

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project management | creative operations | work from home

3 Tips To Implement A Project Management Solution for Work From Home Employees

By: Tim Grey
April 1st, 2020

Working efficiently has been something we have all been striving towards for quite some time and working well remotely is even more pressing given the current pandemic. We are seeing this need more and more with the clients in the creative space. Below is a primer on how to get up and running with a solution for managing projects for remote workers.

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