IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.
The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.
Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.
Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.
Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.
This article by Neil Monahan originally appeared on the Brandworkz Blog and we think our readers will find this article useful. “One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally?
Anyone who has played online games has experienced the power of virtually controlling a high-performance remote server application. When gaming, it may feel like you’re on your desktop or the latest version of your favorite console, but you’re actually using these devices to virtually control activity in a cloud computing environment. This virtual setup allows you to move and operate at speeds that may surpass the capability of your local desktop computer. What if you could apply this same cloud gaming concept to controlling virtual workstations running all of your creative applications?