Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

marketing technology | creative operations

IO Integration is a Proud Sponsor of Adobe Summit 2021

By: Damian Diaz
March 31st, 2021

IO Integration, a Workfront Partner of the Year, will be be returning to Adobe Summit - The Digital Experience Conference since becoming a member of the Adobe partner network. At this year's event, we will showcase how together with Adobe Workfront, we bridge the gap between marketing and creative teams to create operational cohesion like never before. We are pleased to announce that IO Integration is a Bronze sponsor of the conference, a must-attend event. This virtual event is free and takes place from April 27-29, 2021.

Read More

Share

Blog Feature

marketing technology | creative operations

Adobe’s Acquisition of Workfront Aligns Creative and Marketing Teams Like Never Before

By: Damian Diaz
January 28th, 2021

IO Integration is pleased to announce that we are now an Adobe partner. We are thrilled to be joining such an incredible partner network that is committed to helping clients get the most out of their Adobe solutions.  

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

creative operations

How Involvement and Focus can Improve Creative Operations

By: Matthew Bagshaw
January 14th, 2021

The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.

Read More

Share

Blog Feature

creative operations

How to Ensure Predictability and Speed in Creative Operations

By: Martyn Cook
January 7th, 2021

The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.

Read More

Share

Blog Feature

creative operations

Creating Accountability to Improve Quality in Creative Operations

By: Matthew Bagshaw
December 17th, 2020

Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.

Read More

Share

Blog Feature

creative operations

How Transparency in Creative Operations Creates Value

By: Martyn Cook
December 10th, 2020

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

Read More

Share