Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

marketing technology | creative operations

What Technology Services Should My Creative Agency Offer?

By: Matthew Bagshaw
June 26th, 2019

When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.

Read More

Share

Blog Feature

creative operations

Making a Creative’s Job More About Creating and Less About Technology

By: Bluescape
June 18th, 2019

This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

creative operations

How To Better Automate Your Creative Workflow

By: Matthew Bagshaw
June 12th, 2019

Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.

Read More

Share

Blog Feature

project management | creative operations

Workfront LEAP 2019: 4 Days of Learning, Sharing, Innovating and Celebrating Modern Work Management

By: Jenna Mac Killop
June 5th, 2019

I don’t know if EVERYTHING is bigger in Texas, but Workfront LEAP 2019 was the definitely the largest gathering of work management leaders that Dallas or the world has ever seen.

Read More

Share

Blog Feature

creative operations

5 Biggest Challenges in Creative Operations For Marketing Teams

By: Martyn Cook
May 30th, 2019

More than ever, companies are challenged to produce high-quality creative assets in order to set themselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes.

Read More

Share

Blog Feature

creative operations

5 Signs It’s Time to Bring Your Creative Operations In-House

By: Matthew Bagshaw
May 23rd, 2019

Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house.

Read More

Share