IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.
This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.
I don’t know if EVERYTHING is bigger in Texas, but Workfront LEAP 2019 was the definitely the largest gathering of work management leaders that Dallas or the world has ever seen.
More than ever, companies are challenged to produce high-quality creative assets in order to set themselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes.
Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house.