Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations | best practices

Customer Success: How to ensure long-term Success for Marketing and Creative Operations Technologies

By: Jenna Mac Killop
November 1st, 2018

I recently became the first ever Customer Success Manager (CSM) at IO Integration. This means it is now officially my job to make sure that IOI customers stay IOI customers.  It means making sure our clients have solutions, technologies, and services that are aligned with their desired outcomes. Fortunately, I have a team of smart, driven, innovative, and customer-minded individuals to help me help our customers. When marketing and creative operations leaders come to us for advice on making technology decisions, I know we have the expertise and experience to guide them to the best solutions to meet their needs.  But, I also know that a great CSM possesses a quality that is more than a line item on a resume, and that is a passion for helping customers. I now have a role where I get to focus that passion and enthusiasm into continuously sharing information and advising customers on ways their companies can achieve long-term success with their marketing and creative operations technology investments. 

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digital asset management | creative operations | project management

How Should I Manage My Work in Progress (WIP) Content?

By: Damian Diaz
October 5th, 2018

By this point, every marketer understands that “Content is King.” Your ability to create content, and a lot of it, is the backbone of any marketing program and particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article, is about Work In Progress, aka, WIP.  Regardless of what Inbound software you use to manage your marketing engagement, you still have to have a completely separate process for the actual creation of the content, or at least you should.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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marketing technology | creative operations | best practices

5 Top Ways to Get Organized with Metadata

By: Damian Diaz
October 3rd, 2018

Understanding why accurate metadata is essential to your organization can make the difference between success and failure. One of the most basic functions of a proper metadata structure is to directly help with the searching and finding of assets quickly and easily, it sounds simple, but you wouldn’t believe how many organizations struggle with this very fundamental issue. Also, making sure you are entering correct metadata is crucial, one simple mistake can effectively render hundreds of assets to be inaccurate. An example would be that you or your client are merely embarrassed by using an incorrect image. Imagine you have a campaign with multiple professional athletes, and in an ad that references Kyrie Irving, there is a photo of Kevin Durant. Not the end of the world, but a definite knock on your credibility to accurately use the correct image.  But there can also be much more severe and costly consequences as we get into rights management and having the proper license to use a specific photograph or image. Running a national advertisement without rights to a particular image could cost your company serious $$$$ in fines and legal fees!

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project management | best practices | creative operations

6 Steps for a People-First Approach to Tech Adoption

By: Workfront
August 2nd, 2018

This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.

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creative operations | best practices | digital asset management

Dropbox or DAM? 6 Questions to Ask

By: MediaValet
July 12th, 2018

This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.

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marketing technology | creative operations | best practices

5 Top Tips when Integrating Your Marketing Technology Stack

By: James Word
July 5th, 2018

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

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