Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Le'Mina McNair

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digital asset management

The Problems with Traditional Digital Asset Management Solutions

By: Le'Mina McNair
January 12th, 2022

Digital asset management is an essential system and process for any organization. As the business world has evolved in its digital security and remote capability, the digital asset management solutions that support it have evolved, too. Many organizations, however, have not made the switch to a more modern DAM system to accommodate their evolving business needs. Let's explore the issues with traditional digital asset management systems, the organizational benefits of modernized DAM solutions, and how you can alleviate the pain points of your old system.

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workflow automation

10 Business Tasks That Should Be Automated

By: Le'Mina McNair
December 22nd, 2021

Even the most efficient and productive teams can have all of their progress come to a grinding halt, hindered by menial tasks that get in the way. Every team and individual is affected by tedious assignments that need to be completed for work to progress, and these tasks can negatively impact productivity and creativity. There is an extensive range of tasks like this, all of which have the ability to be automated. Tapping into digital automation of small tasks can boost productivity and let your team get back to the work they were hired to do.

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How Semantic Databases Are The Future Of Digital Asset Management

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How to Hire a Digital Workflow Consultant

By: Le'Mina McNair
December 16th, 2021

Whether your organization is a well-oiled machine or is experiencing some operational challenges, a workflow consultant can be a major asset. With the ability to analyze your operations and advise on improvements, a workflow consultant or workflow consulting group will provide the tools to bring your operations from good to great. How can your organization specifically benefit from a workflow consultant, and how do you choose the right one? Let's explore what a workflow consultant is, how they can improve your business operations, and what to look for when investigating workflow consulting groups.

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digital asset management

Digital Asset Management: What Does My Team Actually Need?

By: Le'Mina McNair
December 2nd, 2021

Digital asset management (DAM) has revolutionized the way organizations store and manage their content. By providing teams and organizations control, flexibility, easy distribution, access, and reporting of your digital assets, it enables you to deliver the right content to the right people at the right times. DAM software also offers the ability to track and measure your assets’ performance and engagement between staff, clients, partners, and suppliers wherever in the world they may be.

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How to Build an Efficient Hybrid Workplace

By: Le'Mina McNair
November 18th, 2021

The global advancement of remote technology combined with global health crises has created a dramatic shift toward a hybrid workforce. Whether organizations are prepared for it or not, a remote or hybrid work option is becoming a standard for enterprises of all sizes and industries.

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Secure Your Creative Operations with Cloud Technology

By: Le'Mina McNair
November 5th, 2021

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place.

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