IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
It can be difficult to decide whether your organization needs a Content Management System (CMS) or a Digital Asset Management (DAM) system because many of them share similar features, such as the ability to collaborate on content and access specific documents. Despite their similarities, they are two distinct pieces of technology. Making the decision to choose one over the other, or more often the decision to build a specific integration of the two, can be a difficult task.
What’s the best way to generate buy-in for a new software? Adopting new software or a new technology solution can be a costly investment — not only financially, but also taxing on a team’s bandwidth — but a crucial one as well. So much so, even during times of economic uncertainty, many, many businesses continue to invest in IT, as evidenced by Gartner’s forecast that global IT spending is expected to rise to $4.4 trillion, or 4% over 2021 spending.
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In today's fast-paced world, businesses need to move faster than ever to keep up with customer demands and stay ahead of the competition. This need for speed is being driven by digital transformations in multiple industries, as well as the ever-increasing pace of marketing.
The “Great Resignation” that began in 2020 saw a mass exodus of creative talent from traditional corporate workplaces. In the wake of the pandemic, many workers found themselves reevaluating their priorities and seeking out employers who would offer a better work-life balance, and companies began frantically searching for ways to improve employee experience.
Marketing leaders dream of having perfectly optimized solutions and workflows that easily address all of their team's needs. The reality, however, is that finding that perfect combination of solutions is a challenge — one that can deter organizations from making small, steady improvements in their technology and processes. Oftentimes, marketing and creative teams get stuck in a stage of wondering, where their workflows, processes, and strategies become stagnant. While the goal of a perfect MarTech stack isn’t always tangible, incremental change can be just as powerful as big change for many companies.
In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.