Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | best practices

3 Creative Metrics Every Marketing Leader Should Track (And How)

By: Ziflow
November 14th, 2019

This Article from our Alliance Partner, Ziflow, is written by Katie Oberthaler, Brand Manager at Zifow, and originally appeared on the Ziflow Blog.  We think our readers will find it useful, enjoy.

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marketing technology | creative operations

The Evolving World Of Creative Operations

By: Lou Monaghan
November 6th, 2019

One of my favorite sayings is, “The only constant is change.” Even those things in our lives that seem permanent, like a mountain range on the horizon, inexorably change on geological time scales. Business processes often seem like those mountains, unchanging, constant, and implacable. Yet, successful businesses operate on processes that are more like a river carving its way through a mountain valley, their courses evolving to flow along the most successful path.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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project management | best practices

Work Performance Indicators: A Modern Way to Make Decisions

By: Workfront
October 30th, 2019

This article by Richard Whitehead, Director of Product Marketing, at Workfront originally appeared on our partner Workfront’s Work Management Blog and we think our readers will find this information valuable.

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project management | creative operations

Are You Ready For The Future Of Creative Collaboration?

By: Damian Diaz
October 23rd, 2019

Rarely, does one size fit all.  This is especially true when it comes to creative technology solutions.  It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons.  Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to.  The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.

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marketing technology | creative operations | best practices

The Paralysis of Possibility – Setting Parameters When Implementing Technology

By: Lou Monaghan
October 1st, 2019

Intuitive, simple to use devices and software are everywhere in our life. Perhaps you get up in the morning, and the first thing you do is grab your smartphone, or your home assistant may read you today's weather and news headlines while you stop in the kitchen for your morning coffee.  Great user interfaces and experiences (UI's/UX's) are like the mullet of the technological world, smooth presentation and ease of use in the front, but many-layered complexity and chaos in the back.

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marketing technology

Alphabet Soup: Decoding Marketing Technology Acronyms

By: Lou Monaghan
September 19th, 2019

As industries grow, so do the plethora of acronyms used to speed conversations. Acronyms allow us to condense complex ideas into just a few short letters. The initiated can have discussions of broader concepts much more efficiently. Acronyms empower us to focus on the essence of the conversation without requiring consideration of the specific details represented by the acronyms in use. The unfortunate side-effect of compressing broader concepts into acronyms is that, to those not familiar with the terms, the conversations can seem like a whole new and incomprehensible language.

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