IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.
As companies have more options for SaaS based solutions, it becomes more important that they evaluate these options and how they will be accessed. In order to stay competitive, businesses must select the right solution.
This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.