Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | workflow operations

Quick Wins with Your Current MarTech Solutions and Workflows

By: Le'Mina McNair
June 30th, 2022

Marketing leaders dream of having perfectly optimized solutions and workflows that easily address all of their team's needs. The reality, however, is that finding that perfect combination of solutions is a challenge — one that can deter organizations from making small, steady improvements in their technology and processes. Oftentimes, marketing and creative teams get stuck in a stage of wondering, where their workflows, processes, and strategies become stagnant. While the goal of a perfect MarTech stack isn’t always tangible, incremental change can be just as powerful as big change for many companies. 

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IO Integration joins BluprintX family

By: IO Integration
June 29th, 2022

Effective June 28th, 2022, IO Integration becomes part of the global BluprintX family, creating a new breed of global digital technology consultancy to help customers grow. 

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How Semantic Databases Are The Future Of Digital Asset Management

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Collaboration with team members | creative operations | best practices

Communicating with Creatives: Increasing Communication without Stifling Creativity

By: Le'Mina McNair
June 22nd, 2022

In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures. 

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creative workflow

Pitfalls of Internal Creative Workflow Discoveries

By: Michael MacSween
June 17th, 2022

When an organization makes a technology or process change, it is essential to conduct change management by assessing previous workflows, processes, and production trends in order to make informed decisions regarding how to move forward with these changes. However, when marketing discovery processes are conducted in-house, organizations run the risk of turning a blind eye to problem areas and opportunities for improvement. Internal team leaders can be inadvertently biased about the functionality of processes and operations, and these biases can result in missing opportunities to better optimize workflows. 

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marketing technology | technology based marketing solutions

6 MarTech Stack Challenges and How to Overcome Them

By: Le'Mina McNair
May 27th, 2022

Technologies within a MarTech stack can be used to help marketing and creative teams operate efficiently; publish, distribute, and optimize content or deliverables; and accurately measure data and outcomes. As marketing has become more sophisticated, so too have the tools and software that teams utilize. Organizations now commonly use these technologies in a stack, but not all stacks are created equal. 

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How Custom Marketing Solutions Can Help Improve Your Creative Operations

By: Seth Anderson
May 23rd, 2022

Marketing technology integrations can provide significant improvements to your team’s creative operations. However, disparate base-level tools and packages are often not sufficient or suited to your organization’s specific needs. Integrated custom marketing tools allow for the development of effective marketing strategies, streamlined workflows, connected and optimized systems, and your own custom marketing solution. 

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