Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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Blog Feature

digital asset management | marketing technology | creative operations

Accelerating Ideas To Market

By: Nuxeo
February 20th, 2020

This article by Alan Porter, Director of Product Marketing at Nuxeo (an IO Integration Alliance Partner) originally appeared on the Nuxeo Blog and we think our readers will find it informative. Our interactions as consumers of goods and services are changing, and so are our expectations. We now expect to go online and conduct transactions immediately and see the results almost as quickly. Need something? Order it from my phone. It arrives the next day.

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project management | creative operations

Are Your Marketing and Creative Projects Being Managed Effectively?

By: Laura Walters
February 12th, 2020

In the increasingly competitive space of marketing and creative design, accomplishing much with as few resources as possible has become many manager's biggest challenge. At IOI, we've noticed creative operations managers increasingly forced to assign team members duties related to implementing new Enterprise Resource Planning (ERP) or Project Management software that falls outside of their core competencies. Requiring team members to "wear a new hat" can lead to a situation where, even though you've invested in a new system, somehow, deadlines are missed, and team members don't know what they should be working on daily. So, while you are doing more with fewer people, have you gained efficiency, accomplish more, and are you getting a solid return on your investment?

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marketing technology | creative operations

Studio Production Management in the Brand Martech Stack

By: ShotFlow
February 6th, 2020

This article is from Eric Fulmer, VP of Operations at ShotFlow, an IO Integration Alliance Partner and we think our readers will find it informative. Retail, Fashion, and Apparel (RFA) brands face a new and intimidating digital commerce landscape requiring rapid transformation to survive. One of the key strategic initiatives for RFA brands is building a modern and complete Marketing Technology (“Martech”) Stack. For those unfamiliar with the term, the Martech Stack is the collection of technology tools and platforms enabling Marketing effectiveness. Hot new trends such as data personalization, “big data” metrics, online assistants, “Shop The Look,” and related initiatives cannot be achieved without significant upgrades to the brand’s technology suite.

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marketing technology | project management

Ascending into 2020: Starting the Year Off Right at Workfront's Annual Kick-Off in SLC

By: Jenna Mac Killop
January 30th, 2020

Normally my new year doesn’t officially start until I attend the Workfront Annual Kick-Off meeting in Las Vegas in early January, but this year was a little different. This year Workfront decided to bring us all home to Utah to gather and gain momentum for working together in 2020. The event itself covered a lot of ground and included a Partner Kick-off, Workfront's Company Kick-off, the Sales Kick-off, and the CX Summit. As a Workfront Partner, it felt very special to be invited to SLC to spend a few days together learning, sharing and inspiring each other to do our best work and to Work Boldly, which is the new focus and mantra of Workfront.

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marketing technology | creative operations

DALIM ES Product Updates from WWTM – 2019

By: Ryan From
January 23rd, 2020

Every year I have the opportunity to travel to Kehl, Germany, to join my fellow DALIM professional colleagues from across the world at DALIM’s World Wide Technical Meeting. WWTM is not only an excellent opportunity to share ideas and network with my fellow engineers but allow DALIM the chance to share near term software releases and future concepts for their products. DALIM spends the first two days presenting their vision of the future of ES and TWIST then provide us with two days of intensive training on existing and soon to be released products.

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digital asset management | marketing technology

The Importance Of Centralization in Digital Transformation

By: censhare
January 15th, 2020

This article, by Andrea Müller Beilschmidt, Director of Field Marketing at censhare, an IOI technology partner, originally appeared on the censhare Blog and we think our readers will find it interesting. For many consumers, the customer experience is now just as important to them as the product itself. *  The customer experience then, can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten, seen as a one-time provider or as a brand to return to again and again, informing the customer's lifestyle, supporting their community, or furthering their values.

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