Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

multi channel marketing

How Retailers Are Attaining Success in the Digital Age

By: Tammy Michalek
August 30th, 2018

As promised I present to you the second half of the topic, “Digital Challenges that Retailers Need to Overcome” (if you missed the first half I encourage you to click here and begin and read our blog entitled: The Digital Revolution and its Impact on Retailers)

Read More

Share

Blog Feature

multi channel marketing

The Digital Revolution and its Impact on Retailers

By: Tammy Michalek
August 28th, 2018

(This is the first article of a 2-part series on retailing in the digital age) It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

digital asset management | marketing technology | digital experience management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

Read More

Share

Blog Feature

project management | creative operations | best practices

6 Steps for a People-First Approach to Tech Adoption

By: Workfront
August 2nd, 2018

This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.

Read More

Share

Blog Feature

digital asset management | creative operations | best practices

Dropbox or DAM? 6 Questions to Ask

By: MediaValet
July 12th, 2018

This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

5 Top Tips when Integrating Your Marketing Technology Stack

By: James Word
July 5th, 2018

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

Read More

Share