Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations | Cloud Solutions

Game Changer: How We Conquered Gaming Technology to Deliver a Virtual Creative Production Studio with IO Studio

By: James Word
November 19th, 2020

Anyone who has played online games has experienced the power of virtually controlling a high-performance remote server application. When gaming, it may feel like you’re on your desktop or the latest version of your favorite console, but you’re actually using these devices to virtually control activity in a cloud computing environment. This virtual setup allows you to move and operate at speeds that may surpass the capability of your local desktop computer. What if you could apply this same cloud gaming concept to controlling virtual workstations running all of your creative applications? 

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marketing technology | creative operations

Marketing Technology: All-In-One Solution or Best-of-Breed Integrations?

By: Matthew Bagshaw
November 5th, 2020

Whether your organisation is a small startup or a multinational enterprise, you need to determine whether your next tech investment will be a monolithic all-in-one solution or an integration of best-of-breed applications. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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How Semantic Databases Are The Future Of Digital Asset Management

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creative operations | best practices

7 Exec Leadership Actions to Personalize Technology Transformation

By: Bluescape
October 29th, 2020

This article by Patti Johnson, Founder and CEO of PeopleResults, originally appeared on the Bluescape Technology Blog and we think our readers will find it informative. Technology transformations can miss the human element. It’s common to go from looking at exciting new features, creating an implementation plan, and, of course, managing costs—all important, but not enough. We must personalize the technology to realize the benefits.

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digital asset management

Digital Asset Management: What Does My Team Actually Need?

By: Martyn Cook
October 14th, 2020

Digital asset management (DAM) has revolutionized the way organizations store and manage their content. By providing teams and organizations control, flexibility, easy distribution, access, and reporting of your digital assets, it enables you to deliver the right content to the right people at the right times. DAM offers the ability to track and measure your assets’ performance and engagement between staff, clients, partners, and suppliers wherever in the world they may be.

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Digital Asset Management (DAM) | creative operations

Why a DAM is the Perfect Alternative to Your VPN

By: MediaValet
October 8th, 2020

This article originally appeared on the Mediavalet Blog and we think our readers will find it informative. A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use.

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marketing technology | creative operations

How to Maintain Brand Compliance in Today's World

By: Intelligencebank
October 1st, 2020

This article originally appeared on the Intelligencebank Blog and we think our reader will find it useful. When brands assess risk and how that might impact their ongoing business, brand compliance is a consistent concern. Companies spend eye-watering portions of their marketing budgets building brand equity, yet a lack of consistency, unapproved content or activity which isn’t aligned to the companies values can destroy this in minutes. 

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