Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations

Adobe’s Acquisition of Workfront Aligns Creative and Marketing Teams Like Never Before

By: Damian Diaz
January 28th, 2021

IO Integration is pleased to announce that we are now an Adobe partner. We are thrilled to be joining such an incredible partner network that is committed to helping clients get the most out of their Adobe solutions.  

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creative operations

How Involvement and Focus can Improve Creative Operations

By: Matthew Bagshaw
January 14th, 2021

The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.

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How Semantic Databases Are The Future Of Digital Asset Management

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creative operations

How to Ensure Predictability and Speed in Creative Operations

By: Martyn Cook
January 7th, 2021

The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.

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Creating Accountability to Improve Quality in Creative Operations

By: Matthew Bagshaw
December 17th, 2020

Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.

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How Transparency in Creative Operations Creates Value

By: Martyn Cook
December 10th, 2020

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

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marketing technology | creative operations

The Role of Brand in Unifying Your Teams

By: Brandworkz
December 2nd, 2020

This article by Neil Monahan originally appeared on the Brandworkz Blog and we think our readers will find this article useful. “One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally?

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