Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

digital asset management | marketing efficiency | content management

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

Read More

Share

Blog Feature

creative operations

8 Upsides to Long Term Technology Partnerships in Creative Operations

By: Matthew Bagshaw
January 10th, 2019

The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

project management | best practices | creative operations

Optimize Your Creative Operations With These Key Resource Allocation Features

By: Laura Walters
January 8th, 2019

With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects.  Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload. 

Read More

Share

Blog Feature

marketing technology

How To Choose Your Marketing Technology Stack: One Solution Or Multiple Integrations?

By: Matthew Bagshaw
January 3rd, 2019

Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

Read More

Share

Blog Feature

best practices | marketing technology

SaaS vs On-Premise vs Off-Premise

By: Matt Zwicker
December 27th, 2018

As companies have more options for SaaS based solutions, it becomes more important that they evaluate these options and how they will be accessed. In order to stay competitive, businesses must select the right solution.

Read More

Share

Blog Feature

project management | best practices | marketing technology

How To Improve Team Collaboration: Tips, Tricks & Pitfalls

By: Workfront
December 18th, 2018

This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.

Read More

Share