IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This Article from our Alliance Partner, Ziflow, is written by Katie Oberthaler, Brand Manager at Zifow, and originally appeared on the Ziflow Blog. We think our readers will find it useful, enjoy.
One of my favorite sayings is, “The only constant is change.” Even those things in our lives that seem permanent, like a mountain range on the horizon, inexorably change on geological time scales. Business processes often seem like those mountains, unchanging, constant, and implacable. Yet, successful businesses operate on processes that are more like a river carving its way through a mountain valley, their courses evolving to flow along the most successful path.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
This article by Richard Whitehead, Director of Product Marketing, at Workfront originally appeared on our partner Workfront’s Work Management Blog and we think our readers will find this information valuable.
Rarely, does one size fit all. This is especially true when it comes to creative technology solutions. It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons. Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to. The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.
Intuitive, simple to use devices and software are everywhere in our life. Perhaps you get up in the morning, and the first thing you do is grab your smartphone, or your home assistant may read you today's weather and news headlines while you stop in the kitchen for your morning coffee. Great user interfaces and experiences (UI's/UX's) are like the mullet of the technological world, smooth presentation and ease of use in the front, but many-layered complexity and chaos in the back.
As industries grow, so do the plethora of acronyms used to speed conversations. Acronyms allow us to condense complex ideas into just a few short letters. The initiated can have discussions of broader concepts much more efficiently. Acronyms empower us to focus on the essence of the conversation without requiring consideration of the specific details represented by the acronyms in use. The unfortunate side-effect of compressing broader concepts into acronyms is that, to those not familiar with the terms, the conversations can seem like a whole new and incomprehensible language.