Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

project management | work management

5 Ways to Improve Corporate Culture Using Modern Work Management Tools

By: Workfront
July 11th, 2019

This article by John Schefer, Account Executive at Workfront, was recently published on Workfront’s Blog and we thought our readers would enjoy. “Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.

Read More

Share

Blog Feature

digital asset management | artificial intelligence

6 Best Practices for Implementing AI in a DAM

By: MediaValet
July 3rd, 2019

This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful. Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging.  With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

marketing technology | creative operations

What Technology Services Should My Creative Agency Offer?

By: Matthew Bagshaw
June 26th, 2019

When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.

Read More

Share

Blog Feature

creative operations

Making a Creative’s Job More About Creating and Less About Technology

By: Bluescape
June 18th, 2019

This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.

Read More

Share

Blog Feature

creative operations

How To Better Automate Your Creative Workflow

By: Matthew Bagshaw
June 12th, 2019

Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.

Read More

Share

Blog Feature

project management | creative operations

Workfront LEAP 2019: 4 Days of Learning, Sharing, Innovating and Celebrating Modern Work Management

By: Jenna Mac Killop
June 5th, 2019

I don’t know if EVERYTHING is bigger in Texas, but Workfront LEAP 2019 was the definitely the largest gathering of work management leaders that Dallas or the world has ever seen.

Read More

Share