Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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User Adoption

How to Create a Successful Software User Adoption Strategy

By: Le'Mina McNair
August 10th, 2022

What’s the best way to generate buy-in for a new software? Adopting new software or a new technology solution can be a costly investment — not only financially, but also taxing on a team’s bandwidth — but a crucial one as well. So much so, even during times of economic uncertainty, many, many businesses continue to invest in IT, as evidenced by Gartner’s forecast that global IT spending is expected to rise to $4.4 trillion, or 4% over 2021 spending.

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marketing efficiency | marketing technology

Marketing's Need for Speed: Striking the Balance Between Digital Acceleration and Longevity

By: Le'Mina McNair
July 22nd, 2022

In today's fast-paced world, businesses need to move faster than ever to keep up with customer demands and stay ahead of the competition. This need for speed is being driven by digital transformations in multiple industries, as well as the ever-increasing pace of marketing.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

creative operations | employee experience

Why Creating Purpose May Be the Secret to Improving Employee Experience & Retention in Creative Operations

By: Le'Mina McNair
July 13th, 2022

The “Great Resignation” that began in 2020 saw a mass exodus of creative talent from traditional corporate workplaces. In the wake of the pandemic, many workers found themselves reevaluating their priorities and seeking out employers who would offer a better work-life balance, and companies began frantically searching for ways to improve employee experience.

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marketing technology | workflow operations

Quick Wins with Your Current MarTech Solutions and Workflows

By: Le'Mina McNair
June 30th, 2022

Marketing leaders dream of having perfectly optimized solutions and workflows that easily address all of their team's needs. The reality, however, is that finding that perfect combination of solutions is a challenge — one that can deter organizations from making small, steady improvements in their technology and processes. Oftentimes, marketing and creative teams get stuck in a stage of wondering, where their workflows, processes, and strategies become stagnant. While the goal of a perfect MarTech stack isn’t always tangible, incremental change can be just as powerful as big change for many companies. 

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IO Integration joins BluprintX family

By: IO Integration
June 29th, 2022

Effective June 28th, 2022, IO Integration becomes part of the global BluprintX family, creating a new breed of global digital technology consultancy to help customers grow. 

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Collaboration with team members | creative operations | best practices

Communicating with Creatives: Increasing Communication without Stifling Creativity

By: Le'Mina McNair
June 22nd, 2022

In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures. 

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