IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article by John Schefer, Account Executive at Workfront, was recently published on Workfront’s Blog and we thought our readers would enjoy. “Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.
This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful. Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.
This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.
I don’t know if EVERYTHING is bigger in Texas, but Workfront LEAP 2019 was the definitely the largest gathering of work management leaders that Dallas or the world has ever seen.