IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
With every new project comes the task of who is available to work on it on time, on task and on budget. Resource allocation applications may be the magic wand you need to wrangle in your projects. Resource allocation tools help you understand the team, their availability (any vacations coming up?) and their current and projected workload.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.