IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
By this point, every marketer understands that “Content is King.” Your ability to create content, and a lot of it, is the backbone of any marketing program and particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article, is about Work In Progress, aka, WIP. Regardless of what Inbound software you use to manage your marketing engagement, you still have to have a completely separate process for the actual creation of the content, or at least you should.
Understanding why accurate metadata is essential to your organization can make the difference between success and failure. One of the most basic functions of a proper metadata structure is to directly help with the searching and finding of assets quickly and easily, it sounds simple, but you wouldn’t believe how many organizations struggle with this very fundamental issue. Also, making sure you are entering correct metadata is crucial, one simple mistake can effectively render hundreds of assets to be inaccurate. An example would be that you or your client are merely embarrassed by using an incorrect image. Imagine you have a campaign with multiple professional athletes, and in an ad that references Kyrie Irving, there is a photo of Kevin Durant. Not the end of the world, but a definite knock on your credibility to accurately use the correct image. But there can also be much more severe and costly consequences as we get into rights management and having the proper license to use a specific photograph or image. Running a national advertisement without rights to a particular image could cost your company serious $$$$ in fines and legal fees!
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
As promised I present to you the second half of the topic, “Digital Challenges that Retailers Need to Overcome” (if you missed the first half I encourage you to click here and begin and read our blog entitled: The Digital Revolution and its Impact on Retailers)
(This is the first article of a 2-part series on retailing in the digital age) It’s no secret that retail is going through a fairly significant digital revolution. Finding the balance between brick and mortar stores and ecommerce is still proving to be a challenge for many of the world’s leading retailers. Everyone can watch this play out in the news cycle. We’ve seen the beloved Toys R Us go out of business this year and as recently as this month have seen the highs and lows of retailers as Walmart and JC Penney stock went the opposite directions the same day when their quarterly earnings came out.
This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.
This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.