Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

content management | marketing technology

How Content Management Systems Can Help Streamline Your Brand

By: Damian Diaz
August 6th, 2020

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content like this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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Digital Asset Management (DAM) | creative operations

IO Drive: Automated Synchronization of Creative Production to the Xinet Digital Asset Management Solution

By: Damian Diaz
July 30th, 2020

IO Integration has helped our clients focus on remote-work solutions and stay functional during the current global pandemic, and with the introduction of our IO Space Creative Operations Cloud 2.0 Infrastructure, developed tools to provide our clients with easy to manage robust solutions that solve many of the challenges presented by having team members work remotely. One of the first tools that we are rolling out of IO Space is IO Drive. 

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

marketing technology | creative operations | best practices

How to Maximize Your Investment in Marketing Technology

By: Dave Lawrence
July 22nd, 2020

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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marketing technology | creative operations | best practices

Mistakes That Undermine Your Leadership of Remote Teams

By: Bluescape
July 15th, 2020

This article by Shawn Murphy originally appeared on the Bluescape Blog and we think our readers will find it useful. By now, we’ve all had time to process what we, as leaders, like and don’t like about managing remote teams. Despite personal preferences about remote work, adapting how you lead is crucial. Keep in mind that managers shape 70 % of employees’ experience of work. It’s not their colleagues, or company culture, or the CEO; it’s you.

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marketing technology | creative operations | best practices

Proofing Software at the Heart of Marketing Operations

By: DALIM Sofware
July 8th, 2020

This article originally appeared on the DALIM Software Blog and we think our readers will find it useful. How can you increase turnaround time? Speed up your online proofing. 92% of marketers say the biggest reason for missed deadlines are approval delays.

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marketing technology | creative operations | best practices

5 Best Practices For Planning and Implementing New Technology

By: Damian Diaz
July 2nd, 2020

Most people can agree that technology has a role to play when it comes increasing production and efficiency in almost any field, and marketing and creative production are no exception. While tech is the backbone of any marketing or creative production ecosystem, the constant change in the development of new technologies coupled with customer expectations in an ever expanding marketing landscape are evolving at a pace that is leaving many reeling to catch up. To stay relevant and build for the future, many organizations are rethinking how they use technology, people and processes to fundamentally enhance marketing performance to meet customer expectations. This requires strategic thought and there are five critical steps to pay close attention to when planning to introduce new technology. 

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