IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | project management

Forrester Reveals How Enterprises Hit 285% ROI with Workfront

By: Workfront
August 13th, 2020

This article originally appeared on the Workfront Blog and we believe our readers will find it useful.   In an era of unprecedented change when enterprises need technology to accelerate productivity, improve visibility of work, and connect strategy to delivery, one solution delivers a 285% return on investment, according to Forrester. That solution is Workfont, the subject of a commissioned Total Economic Impact™ (TEI) Study, conducted by Forrester Consulting on behalf of Workfront—an in-depth analysis of the potential cost savings and benefits of technology deployed by leading businesses. 

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content management | marketing technology

How Content Management Systems Can Help Streamline Your Brand

By: Damian Diaz
August 6th, 2020

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content like this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

Digital Asset Management (DAM) | creative operations

IO Drive: Automated Synchronization of Creative Production to the Xinet Digital Asset Management Solution

By: Damian Diaz
July 30th, 2020

IO Integration has helped our clients focus on remote-work solutions and stay functional during the current global pandemic, and with the introduction of our IO Space Creative Operations Cloud 2.0 Infrastructure, developed tools to provide our clients with easy to manage robust solutions that solve many of the challenges presented by having team members work remotely. One of the first tools that we are rolling out of IO Space is IO Drive. 

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marketing technology | creative operations | best practices

How to Maximize Your Investment in Marketing Technology

By: Dave Lawrence
July 22nd, 2020

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

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marketing technology | creative operations | best practices

Mistakes That Undermine Your Leadership of Remote Teams

By: Bluescape
July 15th, 2020

This article by Shawn Murphy originally appeared on the Bluescape Blog and we think our readers will find it useful. By now, we’ve all had time to process what we, as leaders, like and don’t like about managing remote teams. Despite personal preferences about remote work, adapting how you lead is crucial. Keep in mind that managers shape 70 % of employees’ experience of work. It’s not their colleagues, or company culture, or the CEO; it’s you.

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marketing technology | creative operations | best practices

Proofing Software at the Heart of Marketing Operations

By: DALIM Sofware
July 8th, 2020

This article originally appeared on the DALIM Software Blog and we think our readers will find it useful. How can you increase turnaround time? Speed up your online proofing. 92% of marketers say the biggest reason for missed deadlines are approval delays.

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