IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing efficiency | creative workflow

5 Key Features of an Effective Discovery Process

By: Le'Mina McNair
April 28th, 2022

Even the most sophisticated creative teams with savvy automation and tech solutions still experience blind spots in their workflows. Teams can significantly optimize their internal and external operations by taking a step back and conducting a discovery process that sheds light on obstacles within their processes. What do we really mean when we talk about a marketing discovery process? What are the benefits of performing a discovery process for your creative team? And what elements make up for a discovery process that will genuinely impact your team for the better? We’ll answer these questions and more. 

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What Support Services Does My Team Really Need?

By: Le'Mina McNair
April 28th, 2022

The availability of certain support services can be a deciding factor for some organizations when selecting a technology solution or support service package. Every organization has unique teams with unique needs, and oftentimes, one-size-fits-all support packages do not properly address what each team needs most. In order to get the most out of tech support services, organizations first need to outline exactly what they need from a support partner in order to operate with confidence. 

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology

MarTech Integrations: The Key to Getting More out of Your Marketing Technology Stack

By: Le'Mina McNair
April 20th, 2022

Creative teams and marketers leverage numerous technologies to create content and perform other marketing activities. However, having numerous unconnected technologies and systems can become a logistical nightmare when teams are working on numerous or large projects. Strategic integrations can be the key to retaining efficiency and getting the most out of your marketing technology stack. Among marketers and creative teams that are faced with MarTech stacks that are not integrated, 75% agree that it actually makes their work more complicated, requiring more time for execution and leaving less time for thoughtful strategy. On the other hand, multi-setup collaborative teams with strategic MarTech integrations have the flexibility to spend 70% of their time on testing and strategy and the remaining 30% on creation and execution. Let’s explore the modern marketing technology landscape and the value of strategic integrations and connecting technologies for creative teams.

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project management | Digital Asset Management (DAM) | creative operations | streamline operations | creative workflow

10 Tips to Optimize your Creative Workflow Processes

By: Le'Mina McNair
April 15th, 2022

The manner in which you approach a creative project from beginning to end is an important factor in the overall success of your project. Established workflows that are tailored to the needs of your team can help save time and resources while improving efficiency. However, keeping workflows up-to-date with current technology and ever-evolving team needs is not an easy task. For example, teams commonly struggle with outdated project management processes that lead to communication breakdowns and burnout, as well as how to handle onboarding new clients and team members with disorganized documentation. It’s essential for creative teams to continuously re-evaluate their processes to identify opportunities to improve protocols and technology. Let's take a look at 10 important tips to help teams optimize and increase the efficiency of their internal creative workflow processes.

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project management

6 Signs Your Organization Is Ready For a Project & Resource Management Solution

By: Le'Mina McNair
March 18th, 2022

Greater volume of work, new clients, and increased projects are all signs that your organization is headed in the right direction. However, they can also be signs that your operations are in need of optimization through project management. As work increases, it becomes all the more important to ensure that communication is streamlined and workloads are balanced.

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EBOOK: Moving Creative Operations to the Cloud with IO Space™

By: Le'Mina McNair
March 10th, 2022

With the advancement of cloud technology, businesses have been empowered to enter a whole new era of digital strength and workflow enhancement. Companies that do not yet employ some degree of a cloud infrastructure are becoming few and far between, while the transition from a legacy system to the cloud is becoming easier and more streamlined. In our latest eBook, we’ll explore the numerous benefits of making the move to the cloud, how to determine the best cloud infrastructure for your creative operations, and the extensive power available through IO SpaceTM.

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