IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

marketing technology | creative operations | Cloud Solutions

It's Time to Move Your Creative Operations to the Cloud

By: Damian Diaz
September 23rd, 2020

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place. 

Read More

Share

Blog Feature

Digital Asset Management (DAM) | Cloud Solutions

How Covid-19 Made SaaS and Cloud Technology More Important than Ever

By: Northplains
September 16th, 2020

This article originally appears on the Northplains Blog and we think our readers will find this information useful. Where does your business stand when it comes to digital readiness? If Covid-19 has taught us anything, it’s that if your business systems aren’t nimble, flexible and remotely accessible, there is no more tomorrow or next year to get there. If you found yourself having to scramble to provide your employees access to physical servers and other collaboration tools, now more than ever you should be thinking about either making the change to move portions of your current technology stack to the cloud, or start looking at a SaaS (Software-as-a-Service) platform.  

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

Digital Asset Management (DAM) | best practices

Maintaining Creativity in the Photo Studio Means Uninterrupted Flow

By: Tim Grey
September 11th, 2020

When we think of photo studios, we think of bright lights, models wearing the latest fashions, and a photographer snapping photos as the models pose. The end results are fantastic product or editorial images that end up on websites, advertising, and magazine layouts. But beyond the glitz and glam, there is an entire logistical engine tracking every possible piece of data from managing talent contracts, keeping track of the whole product lifecycle in the studio, when it comes, when it’s scheduled to shoot and when and where to ship it back to. And that’s not even taking account of the actual shooting of photos, which has its own specialized process. An efficiency expert in a Washington Post article determined that work interruptions can cost up to 6 hours a day. And photo studio employees are no strangers to work interruptions.

Read More

Share

Blog Feature

best practices | digital experience management

Content Centralization – The Key to Marketing Effectiveness

By: censhare
September 3rd, 2020

This article by Morag Cuddeford-Jones originally appeared on the censhare blog and we think our readers will find this information useful. How much time do you spend looking for your house keys every morning? Perhaps hardly any. There is one set and it always lives in the key drawer. On the other hand, maybe two or more people in your household have a copy. Do they all put their key in the same drawer? Or does one set live in a handbag and the other in a desk drawer? And perhaps one of those sets also has the key to the shed, which means hunting down either that set of keys (or its owner!) every time you need to get the lawnmower out.

Read More

Share

Blog Feature

best practices | Cloud Solutions

IO Backup: The Smart Way to Back Up Your Marketing and Creative Data in the Cloud

By: Tom Alonzo
August 27th, 2020

At any time, a disaster could occur and disrupt your day-to-day business operations. In the face of such an unfortunate event, fortune favors those best prepared. Is your business prepared? Or would you be confronted with the loss of your business-critical data? 

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

Marketing and Creative Operations Workflow Discovery – A Roadmap for Success

By: Matthew Bagshaw
August 20th, 2020

Businesses evolve, they grow, they restructure. At one point or another, all marketing and creative organisations will have to update or upgrade a significant portion of their tech stack, as their existing processes and workflows become outdated with new advances in technology. 

Read More

Share