IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Rarely, does one size fit all. This is especially true when it comes to creative technology solutions. It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons. Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to. The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.
Intuitive, simple to use devices and software are everywhere in our life. Perhaps you get up in the morning, and the first thing you do is grab your smartphone, or your home assistant may read you today's weather and news headlines while you stop in the kitchen for your morning coffee. Great user interfaces and experiences (UI's/UX's) are like the mullet of the technological world, smooth presentation and ease of use in the front, but many-layered complexity and chaos in the back.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
As industries grow, so do the plethora of acronyms used to speed conversations. Acronyms allow us to condense complex ideas into just a few short letters. The initiated can have discussions of broader concepts much more efficiently. Acronyms empower us to focus on the essence of the conversation without requiring consideration of the specific details represented by the acronyms in use. The unfortunate side-effect of compressing broader concepts into acronyms is that, to those not familiar with the terms, the conversations can seem like a whole new and incomprehensible language.
This blog originally appeared on our technology partner, MediaValet’s Blog, and we think our readers will find it informative. Schools of higher learning have the difficult task of marketing to an audience about arguably the most important and emotional decision of their lives. Whether they’re attending school for the first time, or heading back to improve their skill set, selecting a school is often knitted tightly with an individual’s family educational values and personal goals.
Recently Global Workplace Analytics updated its 2017 State of Telecommuting in the U.S. Employee Workforce study which shows at least 50% of the workforce is working remotely in some capacity and 80 to 90% of employees would like to work remotely at least part-time. Many companies are beginning to offer this popular option to attract top talent.
As more organizations bring their creative operations in-house, requirements for creative teams aren't always in alignment with an existing I.T. infrastructure. While SaaS solutions have made technology more accessible, signing your team up for a subscription and not having to deal with corporate I.T. might sound quite appealing. However, not following security and other I.T. policies can pose several risks. Not to mention that these systems can never be used to their full potential if you are not able to integrate them with other technologies. Whether you are new to creative operations or an old pro, we have put together a list of tried and true insights.