IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
In the increasingly competitive space of marketing and creative design, accomplishing much with as few resources as possible has become many manager's biggest challenge. At IOI, we've noticed creative operations managers increasingly forced to assign team members duties related to implementing new Enterprise Resource Planning (ERP) or Project Management software that falls outside of their core competencies. Requiring team members to "wear a new hat" can lead to a situation where, even though you've invested in a new system, somehow, deadlines are missed, and team members don't know what they should be working on daily. So, while you are doing more with fewer people, have you gained efficiency, accomplish more, and are you getting a solid return on your investment?
This article is from Eric Fulmer, VP of Operations at ShotFlow, an IO Integration Alliance Partner and we think our readers will find it informative. Retail, Fashion, and Apparel (RFA) brands face a new and intimidating digital commerce landscape requiring rapid transformation to survive. One of the key strategic initiatives for RFA brands is building a modern and complete Marketing Technology (“Martech”) Stack. For those unfamiliar with the term, the Martech Stack is the collection of technology tools and platforms enabling Marketing effectiveness. Hot new trends such as data personalization, “big data” metrics, online assistants, “Shop The Look,” and related initiatives cannot be achieved without significant upgrades to the brand’s technology suite.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Normally my new year doesn’t officially start until I attend the Workfront Annual Kick-Off meeting in Las Vegas in early January, but this year was a little different. This year Workfront decided to bring us all home to Utah to gather and gain momentum for working together in 2020. The event itself covered a lot of ground and included a Partner Kick-off, Workfront's Company Kick-off, the Sales Kick-off, and the CX Summit. As a Workfront Partner, it felt very special to be invited to SLC to spend a few days together learning, sharing and inspiring each other to do our best work and to Work Boldly, which is the new focus and mantra of Workfront.
Every year I have the opportunity to travel to Kehl, Germany, to join my fellow DALIM professional colleagues from across the world at DALIM’s World Wide Technical Meeting. WWTM is not only an excellent opportunity to share ideas and network with my fellow engineers but allow DALIM the chance to share near term software releases and future concepts for their products. DALIM spends the first two days presenting their vision of the future of ES and TWIST then provide us with two days of intensive training on existing and soon to be released products.
This article, by Andrea Müller Beilschmidt, Director of Field Marketing at censhare, an IOI technology partner, originally appeared on the censhare Blog and we think our readers will find it interesting. For many consumers, the customer experience is now just as important to them as the product itself. * The customer experience then, can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten, seen as a one-time provider or as a brand to return to again and again, informing the customer's lifestyle, supporting their community, or furthering their values.
I have recently spent much time researching information on Tesla's new Cybertruck (yes, yes, I pre-ordered one, I'm that kind of guy.) The initial reaction to Tesla's latest offering was mostly negative but became more positive over time, as Matt Ferrell pointed out in his Undecided blog. Matt’s points made me think of how many times when introducing new systems I’ve encountered opposition to solutions I felt should be a slam dunk sell to the end-users. As integrators, we are, quite literally, in the business of change, and resistance to the optimizations of both workflow and introduction of automation is a natural part of that business. For the horror genre fans in the crowd, H.P. Lovecraft famously stated that "The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown."