IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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creative operations | best practices | digital asset management

Dropbox or DAM? 6 Questions to Ask

By: MediaValet
July 12th, 2018

This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.

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marketing technology | creative operations | best practices

5 Top Tips when Integrating Your Marketing Technology Stack

By: James Word
July 5th, 2018

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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marketing technology | creative operations | best practices

Welcome to the IO Integration Customer Journey

By: James Word
June 27th, 2018

No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.

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best practices | marketing technology | creative operations

Getting Off On The Right Foot — The Benefits Of The Discovery Process

By: Matthew Bagshaw
May 31st, 2018

Businesses evolve, they grow, they restructure. At one point or another, all creative organisations will have to update or upgrade their technology estate, as their existing processes and workflows are found wanting. 

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best practices | marketing technology

Maintaining Operational Success Through Outsourcing

By: Rob Yandell
May 24th, 2018

If technology is an important asset for most businesses, then it is absolutely indispensable for those in the creative industries. Whether it’s automating the wider creative process using production workflow solutions, or enabling seamless collaboration with digital asset management software, many businesses simply wouldn’t be able to survive without these tools.

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digital asset management | creative operations

MediaValet Launches “Creative Spaces” to Address Production Needs of Large Creative Teams

By: MediaValet
May 11th, 2018

  Vancouver, BC – May 3rd, 2018, – MediaValet Inc. (TSX-V:MVP), a leading provider of cloud-based enterprise digital asset management software today announced the launch of Creative Spaces, an innovative new application for large creative teams that combines all the benefits of working locally with those of MediaValet’s cloud-based digital asset management system (Cloud DAM or DAM).

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