IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | best practices

Maintaining Operational Success Through Outsourcing

By: Rob Yandell
May 24th, 2018

If technology is an important asset for most businesses, then it is absolutely indispensable for those in the creative industries. Whether it’s automating the wider creative process using production workflow solutions, or enabling seamless collaboration with digital asset management software, many businesses simply wouldn’t be able to survive without these tools.

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digital asset management | creative operations

MediaValet Launches “Creative Spaces” to Address Production Needs of Large Creative Teams

By: MediaValet
May 11th, 2018

  Vancouver, BC – May 3rd, 2018, – MediaValet Inc. (TSX-V:MVP), a leading provider of cloud-based enterprise digital asset management software today announced the launch of Creative Spaces, an innovative new application for large creative teams that combines all the benefits of working locally with those of MediaValet’s cloud-based digital asset management system (Cloud DAM or DAM).

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management | marketing technology | best practices

The Complete Guide to Surviving Henry Stewart DAM New York 2018

By: Maria Osipova
May 1st, 2018

Organizations that focus their content management efforts as a core of their digital strategy make better decisions.  Spring is finally in the air, which can only mean one thing: Henry Stewart DAM New York 2018 is right around the corner! On May 3rd and 4th, digital asset management novices and veterans will gather in New York to explore the art and practice of managing digital media. And, with over 100 speakers and 60 sessions exploring everything DAM, how do you make the most of the show?

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marketing technology | creative operations | best practices

Discover Corporate Transformation With Content That is Fast and Efficient! (sidekick.io)

By: Damian Diaz
April 17th, 2018

Organizations that focus their content management efforts as a core of their digital strategy make better decisions.  At IO Integration we see that most large organizations have departments that are siloed and their information such as; projects, initiatives, and corresponding data and content involved with those endeavor is closed off from benefiting the company at large. This behavior of separating departments is costly, inefficient, and typically becomes problematic when digital transformation initiatives begin. While removing silos in the past would have been a monumental task, new developments in the digital ecosystem are able to rapidly include remote groups into equal participants in the digital business of today. The problem becomes one of content, or rather, a transformative discovery solution!

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marketing technology | creative operations | best practices

Why Marketing Technology Needs To Be Future-Proofed

By: Matt Zwicker
April 13th, 2018

The world of marketing moves fast and so its important that the technology behind it is able to keep up with the times. Attempting to stay current can be expensive for businesses. Research recently found that 28% of marketing executives are now spending more than $100,000 per year on marketing technology, while 54% plan to increase their spending in 2018. This can be a large expense for any business, especially if the money is being paid in single installments. Is it really necessary to spend more money on these investments to get the most out of their technology? A business should be thinking about what they actually need rather than what they want. 

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digital asset management | marketing technology

IO Integration at Henry Stewart DAM NY – May 3-4

By: Damian Diaz
April 11th, 2018

IO Integration at Henry Stewart DAM NY – May 3-4 Join IO Integration in New York for the DAM industry’s annual gathering  

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