IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
We are very excited to announce that IO Integration technology partner, censhare, was recently ranked as a Top 5 Global DAM solution by well-respected research publication. This article was originally published in censhare news and we think our readers will enjoy.
IO Integration is pleased to announce that we are officially a Crown Commercial Service Supplier as part of the G-Cloud 11 framework. G-Cloud is the UK Government’s flagship cloud services network. They are allowing suppliers to offer cloud technology and support services to organisations through the Digital Marketplace. The framework enables buyers from the public sector to access solutions and services by streamlining the procurement process.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
This article by John Schefer, Account Executive at Workfront, was recently published on Workfront’s Blog and we thought our readers would enjoy. “Culture eats strategy for breakfast,” said one of the most influential management consultants of all time, Peter Drucker. Or at least Mark Fields said he said it. This was 2006, before Fields went on to become chief executive of Ford motor company, and the quote has been circulating online ever since.
This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful. Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.
When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.
This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.