As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.
The use of tools for digital asset management (DAM) has grown rapidly in the past decade. 62 percent of businesses now use a DAM solution, and research firm MarketsandMarkets projects that the DAM industry will be worth $5.7 billion by 2022. Being able to easily search through thousands or millions of digital assets is a game changer for many organizations, but that's only the first wave of how organizations use DAMs. As the field of digital asset management becomes more mature, users are looking for advanced features and ways to differentiate between hundreds of DAM offerings.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.
Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's?
In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves.
In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.