IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
By now, few of us haven't seen or shared a video of unfortunate souls attending a video meeting while only appropriately attired from the waist up. Bearing those horrifically embarrassing and forever cached on the internet moments in mind, I'm going to start this blog with the conclusion. The number one rule for working during a pandemic is Pants Are Required. Regardless of the humorous nature of those moments, and while we haven't completed this particular journey, I think we can reflect on the lessons we've learned so far.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your creative or marketing departments; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to project management, distribution and campaign management and tracking.
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This article by Matthew Brochinsky, Senior Transformation Advisor at Workfront, originally appeared on the Workfront Blog and we think our readers will find this information useful. If you’re reading this from any place other than the office building you were sitting in several weeks ago, raise your hand. Like millions of others, you suddenly found yourself working and/or managing a team from a socially distant location (but always within reach of hand sanitizer). We are all adjusting to a new normal with no clear answer to how long it will last. Okay, you can put your hand down now. Almost overnight, we transitioned to working from home—while trying to maintain the same levels of productivity. Companies without a response plan in place pre-pandemic are scrambling to figure it out as they go...from home. This might feel overwhelming, like trying to paint an airplane in flight. Yes, it will be difficult, but it’s not too late to make refinements that will enable and engage your newly remote teams to be productive on the right work—during this pandemic and beyond.
This article originally appeared on the MediaValet Blog and we think our readers will find it informative. Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being created by marketing teams today, it’s vital to not only secure your assets in the cloud, but do so in a way that can improve efficiency for your entire team. And while Google Drive and DAMs can both technically store your digital assets, their capabilities vary greatly.
Getting timely feedback on projects and content is more important than ever for businesses to meet the needs of their customers. The smallest delay or miscommunication can result in missed deadlines. The ability to review and approve digital work efficiently is a critical business process. A properly configured approval solution will help your team’s continuity, speed, and efficiency. Spend less time routing changes, printing copies, and resolving critical issues by getting the right processes in place to keep projects moving.
This article by Renate Sandland Henriksen originally appeared on our Alliance Partner, Brandmaster's Blog and we wanted to share with our readers. Your brand is a living, breathing thing, which means it’s constantly changing. It’s also very susceptible to external factors like news, trends, and current events. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.