IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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creative operations

Creating Accountability to Improve Quality in Creative Operations

By: Matthew Bagshaw
December 17th, 2020

Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.

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creative operations

How Transparency in Creative Operations Creates Value

By: Martyn Cook
December 10th, 2020

Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology | creative operations

The Role of Brand in Unifying Your Teams

By: Brandworkz
December 2nd, 2020

This article by Neil Monahan originally appeared on the Brandworkz Blog and we think our readers will find this article useful. “One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally?

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marketing technology | creative operations | Cloud Solutions

Game Changer: How We Conquered Gaming Technology to Deliver a Virtual Creative Production Studio with IO Studio

By: James Word
November 19th, 2020

Anyone who has played online games has experienced the power of virtually controlling a high-performance remote server application. When gaming, it may feel like you’re on your desktop or the latest version of your favorite console, but you’re actually using these devices to virtually control activity in a cloud computing environment. This virtual setup allows you to move and operate at speeds that may surpass the capability of your local desktop computer. What if you could apply this same cloud gaming concept to controlling virtual workstations running all of your creative applications? 

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marketing technology | creative operations

Marketing Technology: All-In-One Solution or Best-of-Breed Integrations?

By: Matthew Bagshaw
November 5th, 2020

Whether your organisation is a small startup or a multinational enterprise, you need to determine whether your next tech investment will be a monolithic all-in-one solution or an integration of best-of-breed applications. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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creative operations | best practices

7 Exec Leadership Actions to Personalize Technology Transformation

By: Bluescape
October 29th, 2020

This article by Patti Johnson, Founder and CEO of PeopleResults, originally appeared on the Bluescape Technology Blog and we think our readers will find it informative. Technology transformations can miss the human element. It’s common to go from looking at exciting new features, creating an implementation plan, and, of course, managing costs—all important, but not enough. We must personalize the technology to realize the benefits.

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