Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management

7 Reasons Your Marketing Team Needs Digital Asset Management Software

By: Matt Zwicker
November 20th, 2018

In the past several years, digital asset management (DAM) software has dramatically increased in popularity. Much of this rise is thanks to efforts by tech juggernauts such as Google and Amazon, which are encouraging Internet users to consume content in as many ways, and via as many channels, as possible. To keep running with the big dogs, marketers need to meet users’ new expectations that content will be instantaneous, relevant, and delivered right to their phones. This demand can often put a strain on many organizations as they are tasked to not only develop more content, but also find effective ways to manage, share, and leverage these digital assets both internally and across all marketing channels. 

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digital asset management

How To Use Digital Asset Management To Make Online Collaboration Easier

By: Matt Zwicker
November 15th, 2018

The massive growth in digital marketing has created many new opportunities for businesses, but also new challenges. Marketers have more distribution channels and more file formats and types to deal with, all the while trying to stay on-brand and consistent.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management | creative operations | project management

How Should I Manage My Work in Progress (WIP) Content?

By: Damian Diaz
October 5th, 2018

By this point, every marketer understands that “Content is King.” Your ability to create content, and a lot of it, is the backbone of any marketing program and particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article, is about Work In Progress, aka, WIP.  Regardless of what Inbound software you use to manage your marketing engagement, you still have to have a completely separate process for the actual creation of the content, or at least you should.

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digital experience management | marketing technology | digital asset management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

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creative operations | best practices | digital asset management

Dropbox or DAM? 6 Questions to Ask

By: MediaValet
July 12th, 2018

This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.

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digital asset management | creative operations

MediaValet Launches “Creative Spaces” to Address Production Needs of Large Creative Teams

By: MediaValet
May 11th, 2018

  Vancouver, BC – May 3rd, 2018, – MediaValet Inc. (TSX-V:MVP), a leading provider of cloud-based enterprise digital asset management software today announced the launch of Creative Spaces, an innovative new application for large creative teams that combines all the benefits of working locally with those of MediaValet’s cloud-based digital asset management system (Cloud DAM or DAM).

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