IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
We are very excited to announce that IO Integration technology partner, censhare, was recently ranked as a Top 5 Global DAM solution by well-respected research publication. This article was originally published in censhare news and we think our readers will enjoy.
This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful. Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
IO Integration is very pleased to announce that at this year’s censhare global partner meeting we were named censhare Partner Of The Year.
Digital transformations are sweeping across businesses of all sizes and industries, as companies adopt the latest technological advances in order to outperform their rivals and better serve their customers. According to market intelligence firm IDC, by 2022 enterprises will spend $2 billion every year in the attempt to digitally transform their organizations.
By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process.
“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it. Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.