IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Digital asset management (DAM) has revolutionized the way organizations store and manage their content. By providing teams and organizations control, flexibility, easy distribution, access, and reporting of your digital assets, it enables you to deliver the right content to the right people at the right times. DAM offers the ability to track and measure your assets’ performance and engagement between staff, clients, partners, and suppliers wherever in the world they may be.
This article by Alan Porter, Director of Product Marketing at Nuxeo (an IO Integration Alliance Partner) originally appeared on the Nuxeo Blog and we think our readers will find it informative. Our interactions as consumers of goods and services are changing, and so are our expectations. We now expect to go online and conduct transactions immediately and see the results almost as quickly. Need something? Order it from my phone. It arrives the next day.
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This article, by Andrea Müller Beilschmidt, Director of Field Marketing at censhare, an IOI technology partner, originally appeared on the censhare Blog and we think our readers will find it interesting. For many consumers, the customer experience is now just as important to them as the product itself. * The customer experience then, can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten, seen as a one-time provider or as a brand to return to again and again, informing the customer's lifestyle, supporting their community, or furthering their values.
This article by Ola Norman, International Head of Sales at BrandMaster, an IOI technology alliance partner, provides information we think our readers will find interesting. The automotive industry is changing and customer buying patterns are shifting with the power of digital and visual experiences revolutionising the way customers, research and purchase their vehicles. According to Guy Schueller, Automotive Industry Director at Google, the reality is that today’s consumers interact more with a brand online than they do in person with 95% of vehicle buyers using digital as a source of information and twice as many starting their research online versus at a dealer.
For the past decade, we have seen cloud and SaaS-based technologies gain wide acceptance as viable enterprise solutions. The solution offerings are far and wide and can touch every department in an organization. With the explosion in digital content happening in parallel, marketing and creative operations managers have certainly seen a host of these solutions that help organize the vast amount of data they have to manage. Digital Asset Management (DAM) solutions have emerged as the most effective way to manage this information, and we have watched these solutions become a core technology utilized by organizations large and small. Like all other business applications, Digital Asset Management (DAM) technologies have evolved to provide both on-premise and SaaS-based offerings. Each solution has a place, and we are going to take a look at the Pros & Cons to help you determine which is right for your organization.
This blog originally appeared on our technology partner, MediaValet’s Blog, and we think our readers will find it informative. Schools of higher learning have the difficult task of marketing to an audience about arguably the most important and emotional decision of their lives. Whether they’re attending school for the first time, or heading back to improve their skill set, selecting a school is often knitted tightly with an individual’s family educational values and personal goals.