Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management

What Are Digital Asset Management Systems?

By: James Word
April 17th, 2019

Digital transformations are sweeping across businesses of all sizes and industries, as companies adopt the latest technological advances in order to outperform their rivals and better serve their customers. According to market intelligence firm IDC, by 2022 enterprises will spend $2 billion every year in the attempt to digitally transform their organizations.

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digital asset management | project management | creative operations

4 Tools to Help Manage the Content Creation Process in an Enterprise Environment?

By: Damian Diaz
April 9th, 2019

By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process. 

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management

Benefits of an On Premise DAM Solution

By: Martyn Cook
April 2nd, 2019

“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it. Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.

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digital asset management

5 Benefits of DAM for Higher Education

By: MediaValet
March 19th, 2019

This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful.

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content management | digital asset management | creative operations

The Evolution Of Digital Asset Management: From Disk To DAM  (Part 2 of 2)

By: Bill Covington
March 15th, 2019

The idea of digital asset management (DAM) has come a long way since the early days of simple filesharing. We’ve moved on from the days of popping something onto a flash drive and passing it around the office. Now, in the age of metadata and semantic databases, we’ve got a much more efficient and effective way of managing digital assets. But the thing with evolution is that it continues, especially when you’re looking at the advances in technology. This is part two of one, read part one here!

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content management | digital asset management | creative operations

The Evolution Of Digital Asset Management: From Disk To DAM (Part 1 of 2)

By: Bill Covington
March 13th, 2019

As consumers, we experience a non-stop barrage of messages; from watching television and surfing the web, to checking our smartphones. While many of these messages are from friends, colleagues and acquaintances, we’re also being marketed to; enticing ads popping up (a sunny beach when we’re trudging through the rain), designed to make us spend our hard-earned money.

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