IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
For the past decade, we have seen cloud and SaaS-based technologies gain wide acceptance as viable enterprise solutions. The solution offerings are far and wide and can touch every department in an organization. With the explosion in digital content happening in parallel, marketing and creative operations managers have certainly seen a host of these solutions that help organize the vast amount of data they have to manage. Digital Asset Management (DAM) solutions have emerged as the most effective way to manage this information, and we have watched these solutions become a core technology utilized by organizations large and small. Like all other business applications, Digital Asset Management (DAM) technologies have evolved to provide both on-premise and SaaS-based offerings. Each solution has a place, and we are going to take a look at the Pros & Cons to help you determine which is right for your organization.
Creativity for All. That was the positioning statement for this years’ Adobe Max in Los Angeles. The evolution of creativity and technologies that come out of that were on display everywhere and it was an action-packed nonstop tour for three days. The vibe was great, and the passion was contagious.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Digital transformations are sweeping across businesses of all sizes and industries, as companies adopt the latest technological advances in order to outperform their rivals and better serve their customers. According to market intelligence firm IDC, by 2022 enterprises will spend $2 billion every year in the attempt to digitally transform their organizations.
The use of tools for digital asset management (DAM) has grown rapidly in the past decade. 62 percent of businesses now use a DAM solution, and research firm MarketsandMarkets projects that the DAM industry will be worth $5.7 billion by 2022. Being able to easily search through thousands or millions of digital assets is a game changer for many organizations, but that's only the first wave of how organizations use DAMs. As the field of digital asset management becomes more mature, users are looking for advanced features and ways to differentiate between hundreds of DAM offerings.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.
No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.