IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

James Word

James has over 25-years of experience servicing the content lifecycle needs of advertising agencies, corporate marketing groups, retailers, and the entertainment industry. His depth of implementation experience provides a well-rounded understanding of real-world uses of digital asset management, content management, work management, creative production, and automation. He is a multi-product expert with deep technical knowledge on how to design integrations that drive business value.

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marketing technology | creative operations | best practices

5 Top Tips For Integrating Your Marketing Technology Stack

By: James Word
January 18th, 2019

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

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marketing technology | creative operations | best practices

Welcome to the IO Integration Customer Journey

By: James Word
June 27th, 2018

No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.

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How Semantic Databases Are The Future Of Digital Asset Management

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omni channel marketing | brand consistency | content management | the importance of branding | digital asset management

Five Best Practices for Rolling Out Marketing Tech

By: James Word
December 14th, 2017

"Keep communications open" says James Word, Business Analyst at IO Integration. Digital platforms have transformed marketing. What was once a straightforward, production-centric world of wealth is now a complex, multi-channel, multi-screen multiverse on a tight budget. Thankfully, technology has evolved to manage these complex initiatives. More than ever, marketing teams are taking control, maintaining focus, and quantifying their results. But with many options on the table — project management, digital asset management, and content management — how do you choose the best solution?

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