Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | best practices

Pants Required! What the Global Pandemic Has Taught Us So Far

By: Lou Monaghan
May 29th, 2020

By now, few of us haven't seen or shared a video of unfortunate souls attending a video meeting while only appropriately attired from the waist up. Bearing those horrifically embarrassing and forever cached on the internet moments in mind, I'm going to start this blog with the conclusion. The number one rule for working during a pandemic is Pants Are Required.  Regardless of the humorous nature of those moments, and while we haven't completed this particular journey, I think we can reflect on the lessons we've learned so far. 

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marketing technology | creative operations | best practices

Optimizing Your Technology Ecosystem - 5 Tips For Integrating Your Tech Stack

By: James Word
May 21st, 2020

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your creative or marketing departments; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to project management, distribution and campaign management and tracking.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

marketing technology | best practices

Fear Of The New: Change Management And Adopting New Technology

By: Lou Monaghan
January 9th, 2020

I have recently spent much time researching information on Tesla's new Cybertruck (yes, yes, I pre-ordered one, I'm that kind of guy.) The initial reaction to Tesla's latest offering was mostly negative but became more positive over time, as Matt Ferrell pointed out in his Undecided blog. Matt’s points made me think of how many times when introducing new systems I’ve encountered opposition to solutions I felt should be a slam dunk sell to the end-users. As integrators, we are, quite literally, in the business of change, and resistance to the optimizations of both workflow and introduction of automation is a natural part of that business. For the horror genre fans in the crowd, H.P. Lovecraft famously stated that "The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown."

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marketing technology | creative operations | best practices

Finding Balance When Automating Creative Operations

By: Lou Monaghan
December 4th, 2019

One of the central concepts of many eastern philosophies is that two contradictory forces are always in balance. The part of this concept that is most striking to me is that balance is not a single point, where each opposing force is offset by the other at a neutral fifty-fifty ratio. Instead, it is the concept that at any point, the two forces create a whole regardless of the strength of one force relative to the other. The Chinese yin-yang symbol is perhaps the most well-known and poignant visual example of this concept.

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marketing technology | creative operations | best practices

Visual Touchscreen Collaboration With Bluescape Shines At Adobe Max 2019

By: James Word
November 19th, 2019

Creativity for All. That was the positioning statement for this years’ Adobe Max in Los Angeles. The evolution of creativity and technologies that come out of that were on display everywhere and it was an action-packed nonstop tour for three days. The vibe was great, and the passion was contagious.

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marketing technology | best practices

3 Creative Metrics Every Marketing Leader Should Track (And How)

By: Ziflow
November 14th, 2019

This Article from our Alliance Partner, Ziflow, is written by Katie Oberthaler, Brand Manager at Zifow, and originally appeared on the Ziflow Blog.  We think our readers will find it useful, enjoy.

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