IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Collaboration with team members | creative operations | best practices
In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.
creative operations | best practices
This article by Patti Johnson, Founder and CEO of PeopleResults, originally appeared on the Bluescape Technology Blog and we think our readers will find it informative. Technology transformations can miss the human element. It’s common to go from looking at exciting new features, creating an implementation plan, and, of course, managing costs—all important, but not enough. We must personalize the technology to realize the benefits.
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Digital Asset Management (DAM) | best practices
When we think of photo studios, we think of bright lights, models wearing the latest fashions, and a photographer snapping photos as the models pose. The end results are fantastic product or editorial images that end up on websites, advertising, and magazine layouts. But beyond the glitz and glam, there is an entire logistical engine tracking every possible piece of data from managing talent contracts, keeping track of the whole product lifecycle in the studio, when it comes, when it’s scheduled to shoot and when and where to ship it back to. And that’s not even taking account of the actual shooting of photos, which has its own specialized process. An efficiency expert in a Washington Post article determined that work interruptions can cost up to 6 hours a day. And photo studio employees are no strangers to work interruptions.
best practices | digital experience management
This article by Morag Cuddeford-Jones originally appeared on the censhare blog and we think our readers will find this information useful.
best practices | Cloud Solutions
At any time, a disaster could occur and disrupt your day-to-day business operations. In the face of such an unfortunate event, fortune favors those best prepared. Is your business prepared? Or would you be confronted with the loss of your business-critical data?
marketing technology | creative operations | best practices
Businesses evolve, they grow, they restructure. At one point or another, all marketing and creative organisations will have to update or upgrade a significant portion of their tech stack, as their existing processes and workflows become outdated with new advances in technology.