Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

marketing technology | creative operations | best practices

Finding Balance When Automating Creative Operations

By: Lou Monaghan
December 4th, 2019

One of the central concepts of many eastern philosophies is that two contradictory forces are always in balance. The part of this concept that is most striking to me is that balance is not a single point, where each opposing force is offset by the other at a neutral fifty-fifty ratio. Instead, it is the concept that at any point, the two forces create a whole regardless of the strength of one force relative to the other. The Chinese yin-yang symbol is perhaps the most well-known and poignant visual example of this concept.

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marketing technology | creative operations | best practices

Visual Touchscreen Collaboration With Bluescape Shines At Adobe Max 2019

By: James Word
November 19th, 2019

Creativity for All. That was the positioning statement for this years’ Adobe Max in Los Angeles. The evolution of creativity and technologies that come out of that were on display everywhere and it was an action-packed nonstop tour for three days. The vibe was great, and the passion was contagious.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

marketing technology | best practices

3 Creative Metrics Every Marketing Leader Should Track (And How)

By: Ziflow
November 14th, 2019

This Article from our Alliance Partner, Ziflow, is written by Katie Oberthaler, Brand Manager at Zifow, and originally appeared on the Ziflow Blog.  We think our readers will find it useful, enjoy.

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Blog Feature

project management | best practices

Work Performance Indicators: A Modern Way to Make Decisions

By: Workfront
October 30th, 2019

This article by Richard Whitehead, Director of Product Marketing, at Workfront originally appeared on our partner Workfront’s Work Management Blog and we think our readers will find this information valuable.

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marketing technology | creative operations | best practices

The Paralysis of Possibility – Setting Parameters When Implementing Technology

By: Lou Monaghan
October 1st, 2019

Intuitive, simple to use devices and software are everywhere in our life. Perhaps you get up in the morning, and the first thing you do is grab your smartphone, or your home assistant may read you today's weather and news headlines while you stop in the kitchen for your morning coffee.  Great user interfaces and experiences (UI's/UX's) are like the mullet of the technological world, smooth presentation and ease of use in the front, but many-layered complexity and chaos in the back.

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digital asset management | best practices

5 Tips When Choosing a DAM for Higher Education

By: MediaValet
September 11th, 2019

This blog originally appeared on our technology partner, MediaValet’s Blog, and we think our readers will find it informative. Schools of higher learning have the difficult task of marketing to an audience about arguably the most important and emotional decision of their lives. Whether they’re attending school for the first time, or heading back to improve their skill set, selecting a school is often knitted tightly with an individual’s family educational values and personal goals.

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