Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Tom Alonzo

Director of Technical Support, IO Integration

Blog Feature

digital asset management

4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

By: Tom Alonzo
January 31st, 2019

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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Blog Feature

digital asset management

How To Plan For Disaster Recovery For Your Digital Assets

By: Tom Alonzo
January 24th, 2019

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.