Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

marketing technology | creative operations

IO Integration Company Meeting 2020

By: Damian Diaz
March 16th, 2020

At IO Integration, our sole focus is bringing the best possible experience to our customers. This past month we gathered all of our employees from around the globe to meet for our bi-annual company meeting in St. Simons Island, Georgia. This is the one time that we gather to discuss ways to improve our overall business and deliver to our customers the best possible experience when partnering with IOI. This provides us a unique opportunity to analyze our service offerings and to ensure we are bringing the most value to our clients. 

Read More

Share

Blog Feature

marketing technology | creative operations | work from home

Scaling Work-From-Home Capabilities For Your Employees

By: Damian Diaz
March 10th, 2020

As we see companies, event organizers, and local governments preparing for the for the likelihood that the coronavirus outbreak will continue to spread, several tech industry leaders and local governments have already begun telling employees to work from home. Amazon, Microsoft, Twitter, Facebook, and Google have all made public announcements and informed their employees to work remotely in an effort to do their part in preventing any further chance of outbreaks in their offices and communities. We are also seeing state and local governments declaring state of emergencies in places like Washington State which has been the most severely affected by the COVID-19 outbreak. New York and Austin, Texas have additionally declared their own states of emergencies respectively, and in Austin, canceling that city's largest event, SXSW, which was scheduled for March.

Read More

Share

Blog Feature

marketing technology | creative operations | work from home

Preparing Your Remote Workforce To Work Through The Global Health Crisis

By: Damian Diaz
March 1st, 2020

The recent global viral outbreak highlights the necessity of having plans in place allowing your team to work remotely. Meeting your deliverables with minimal disruption while protecting your team members' health is vital to any organization's long term success. The challenge of maintaining business continuity for these employees falls squarely on the shoulders of management. How can managers maintain their team's cohesion and keep production moving smoothly? The content creation process makes this even more complicated when dealing with multiple contributors and tight deadlines.  In this article, we look at the top four steps to manage a remote creative team successfully.

Read More

Share

Blog Feature

digital asset management | marketing technology | creative operations

Accelerating Ideas To Market

By: Nuxeo
February 20th, 2020

This article by Alan Porter, Director of Product Marketing at Nuxeo (an IO Integration Alliance Partner) originally appeared on the Nuxeo Blog and we think our readers will find it informative. Our interactions as consumers of goods and services are changing, and so are our expectations. We now expect to go online and conduct transactions immediately and see the results almost as quickly. Need something? Order it from my phone. It arrives the next day.

Read More

Share

Blog Feature

marketing technology | creative operations

Studio Production Management in the Brand Martech Stack

By: ShotFlow
February 6th, 2020

This article is from Eric Fulmer, VP of Operations at ShotFlow, an IO Integration Alliance Partner and we think our readers will find it informative. Retail, Fashion, and Apparel (RFA) brands face a new and intimidating digital commerce landscape requiring rapid transformation to survive. One of the key strategic initiatives for RFA brands is building a modern and complete Marketing Technology (“Martech”) Stack. For those unfamiliar with the term, the Martech Stack is the collection of technology tools and platforms enabling Marketing effectiveness. Hot new trends such as data personalization, “big data” metrics, online assistants, “Shop The Look,” and related initiatives cannot be achieved without significant upgrades to the brand’s technology suite.

Read More

Share

Blog Feature

marketing technology | project management

Ascending into 2020: Starting the Year Off Right at Workfront's Annual Kick-Off in SLC

By: Jenna Mac Killop
January 30th, 2020

Normally my new year doesn’t officially start until I attend the Workfront Annual Kick-Off meeting in Las Vegas in early January, but this year was a little different. This year Workfront decided to bring us all home to Utah to gather and gain momentum for working together in 2020. The event itself covered a lot of ground and included a Partner Kick-off, Workfront's Company Kick-off, the Sales Kick-off, and the CX Summit. As a Workfront Partner, it felt very special to be invited to SLC to spend a few days together learning, sharing and inspiring each other to do our best work and to Work Boldly, which is the new focus and mantra of Workfront.

Read More

Share