Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations

The Role of Brand in Unifying Your Teams

By: Brandworkz
December 2nd, 2020

This article by Neil Monahan originally appeared on the Brandworkz Blog and we think our readers will find this article useful. “One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally?

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marketing technology | creative operations | Cloud Solutions

Game Changer: How We Conquered Gaming Technology to Deliver a Virtual Creative Production Studio with IO Studio

By: James Word
November 19th, 2020

Anyone who has played online games has experienced the power of virtually controlling a high-performance remote server application. When gaming, it may feel like you’re on your desktop or the latest version of your favorite console, but you’re actually using these devices to virtually control activity in a cloud computing environment. This virtual setup allows you to move and operate at speeds that may surpass the capability of your local desktop computer. What if you could apply this same cloud gaming concept to controlling virtual workstations running all of your creative applications? 

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology | creative operations

Marketing Technology: All-In-One Solution or Best-of-Breed Integrations?

By: Matthew Bagshaw
November 5th, 2020

Whether your organisation is a small startup or a multinational enterprise, you need to determine whether your next tech investment will be a monolithic all-in-one solution or an integration of best-of-breed applications. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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marketing technology | creative operations

How to Maintain Brand Compliance in Today's World

By: Intelligencebank
October 1st, 2020

This article originally appeared on the Intelligencebank Blog and we think our reader will find it useful. When brands assess risk and how that might impact their ongoing business, brand compliance is a consistent concern. Companies spend eye-watering portions of their marketing budgets building brand equity, yet a lack of consistency, unapproved content or activity which isn’t aligned to the companies values can destroy this in minutes. 

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marketing technology | creative operations | Cloud Solutions

It's Time to Move Your Creative Operations to the Cloud

By: Damian Diaz
September 23rd, 2020

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place. 

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marketing technology | creative operations | best practices

Marketing and Creative Operations Workflow Discovery – A Roadmap for Success

By: Matthew Bagshaw
August 20th, 2020

Businesses evolve, they grow, they restructure. At one point or another, all marketing and creative organisations will have to update or upgrade a significant portion of their tech stack, as their existing processes and workflows become outdated with new advances in technology. 

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