IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
In today's fast-paced world, businesses need to move faster than ever to keep up with customer demands and stay ahead of the competition. This need for speed is being driven by digital transformations in multiple industries, as well as the ever-increasing pace of marketing.
Marketing leaders dream of having perfectly optimized solutions and workflows that easily address all of their team's needs. The reality, however, is that finding that perfect combination of solutions is a challenge — one that can deter organizations from making small, steady improvements in their technology and processes. Oftentimes, marketing and creative teams get stuck in a stage of wondering, where their workflows, processes, and strategies become stagnant. While the goal of a perfect MarTech stack isn’t always tangible, incremental change can be just as powerful as big change for many companies.
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Technologies within a MarTech stack can be used to help marketing and creative teams operate efficiently; publish, distribute, and optimize content or deliverables; and accurately measure data and outcomes. As marketing has become more sophisticated, so too have the tools and software that teams utilize. Organizations now commonly use these technologies in a stack, but not all stacks are created equal.
Creative teams and marketers leverage numerous technologies to create content and perform other marketing activities. However, having numerous unconnected technologies and systems can become a logistical nightmare when teams are working on numerous or large projects. Strategic integrations can be the key to retaining efficiency and getting the most out of your marketing technology stack. Among marketers and creative teams that are faced with MarTech stacks that are not integrated, 75% agree that it actually makes their work more complicated, requiring more time for execution and leaving less time for thoughtful strategy. On the other hand, multi-setup collaborative teams with strategic MarTech integrations have the flexibility to spend 70% of their time on testing and strategy and the remaining 30% on creation and execution. Let’s explore the modern marketing technology landscape and the value of strategic integrations and connecting technologies for creative teams.
Today, the modern organization relies on digital information to drive market penetration and profitable growth. The challenges of business operations are continuing to grow in complexity and require collaboration and cooperation from contributors across companies, the country, and the world.
Creative Operations Management is an incredibly important element of every organization. Your creative professionals, whether in-house or contracted — as well as the tools, platforms, and workflows within which they work — are essential to any company’s success. The Creative Operations solutions applied can make or break the integrity of the Creative Operations Management of any organization.