IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.
Cupertino, CA – January 29, 2019: Today IO Integration Inc., a leader in marketing technology services, announces a new Alliance Partners program to meet the growing demand in the marketing and creative operations technology ecosystem. The Alliance Partner program provides IO Integration with the most dynamic technology solution offerings for customers looking to improve their operational efficiency throughout an expanding marketing technology stack.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.
As companies have more options for SaaS based solutions, it becomes more important that they evaluate these options and how they will be accessed. In order to stay competitive, businesses must select the right solution.
This blog form Heather Hurst, Corporate Marketing Director at Workfront recently appeared on the WorkFront Work & Project Management Blog, and we think our readers will find it useful. To keep up with the competition, business leaders are pushed more than ever to create diverse, skilled, and large teams. But, without an eye toward collaboration, the very things that make this type of team the best qualified to tackle some of your organization's biggest challenges can cause your teamwork, trust, and productivity to fall apart at the seams.