Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

content management | marketing technology

How Content Management Systems Can Help Streamline Your Brand

By: Damian Diaz
August 6th, 2020

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content like this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

How to Maximize Your Investment in Marketing Technology

By: Dave Lawrence
July 22nd, 2020

The world of marketing has transformed dramatically in the last ten years or so — what used to be a linear approach is now a much more complicated, multi-channel beast — and this has led many businesses to adopt technology-based solutions to their problems. The number of different systems and software-based applications available today is overwhelming, ranging from digital asset management (DAM) and content management systems (CMS) to product information management (PIM).

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

marketing technology | creative operations | best practices

Mistakes That Undermine Your Leadership of Remote Teams

By: Bluescape
July 15th, 2020

This article by Shawn Murphy originally appeared on the Bluescape Blog and we think our readers will find it useful. By now, we’ve all had time to process what we, as leaders, like and don’t like about managing remote teams. Despite personal preferences about remote work, adapting how you lead is crucial. Keep in mind that managers shape 70 % of employees’ experience of work. It’s not their colleagues, or company culture, or the CEO; it’s you.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

Proofing Software at the Heart of Marketing Operations

By: DALIM Sofware
July 8th, 2020

This article originally appeared on the DALIM Software Blog and we think our readers will find it useful. How can you increase turnaround time? Speed up your online proofing. 92% of marketers say the biggest reason for missed deadlines are approval delays.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

5 Best Practices For Planning and Implementing New Technology

By: Damian Diaz
July 2nd, 2020

Most people can agree that technology has a role to play when it comes increasing production and efficiency in almost any field, and marketing and creative production are no exception. While tech is the backbone of any marketing or creative production ecosystem, the constant change in the development of new technologies coupled with customer expectations in an ever expanding marketing landscape are evolving at a pace that is leaving many reeling to catch up. To stay relevant and build for the future, many organizations are rethinking how they use technology, people and processes to fundamentally enhance marketing performance to meet customer expectations. This requires strategic thought and there are five critical steps to pay close attention to when planning to introduce new technology. 

Read More

Share

Blog Feature

marketing technology | creative operations

Introducing IO Space™ – IO Integration’s New Creative Operations Cloud Infrastructure

By: Damian Diaz
June 24th, 2020

IO Integration is excited to announce our new Creative Operations cloud hosting platform, IO Space™. Current global events have changed the way we work, and how we work will never be the same. Companies prioritizing the expansion of remote workforce capabilities in recent years were better prepared when the stay-at-home orders were put in place, but for many others this process had to be expedited. Several organizations with on-prem technology are still finding it difficult to support and expand the capabilities of their remote workforce. The particular challenge for marketing and creative departments is being able to quickly access marketing assets, maintain creative production workflows, and keep remote teams working efficiently. Moving Creative Operations to the cloud can alleviate many of these issues and it's no longer a question of if, but when to make the move.    Based on the next generation Cloud 2.0 platform, IO Space consists of a host of products and services specifically designed for Creative Operations and marketing production teams. Our products and bundles are maintained, supported, and managed by IO Integration Creative Operations technology experts who understand the way your teams work. With data centers around the globe, IO Space offers a reliable, cost-effective, and scalable infrastructure for any organization looking to move creative production or data backup to the cloud.

Read More

Share