Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations

IO Integration is a Proud Sponsor of Adobe Summit 2021

By: Damian Diaz
March 31st, 2021

IO Integration, a Workfront Partner of the Year, will be be returning to Adobe Summit - The Digital Experience Conference since becoming a member of the Adobe partner network. At this year's event, we will showcase how together with Adobe Workfront, we bridge the gap between marketing and creative teams to create operational cohesion like never before. We are pleased to announce that IO Integration is a Bronze sponsor of the conference, a must-attend event. This virtual event is free and takes place from April 27-29, 2021.

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marketing technology | creative operations

Adobe’s Acquisition of Workfront Aligns Creative and Marketing Teams Like Never Before

By: Damian Diaz
January 28th, 2021

IO Integration is pleased to announce that we are now an Adobe partner. We are thrilled to be joining such an incredible partner network that is committed to helping clients get the most out of their Adobe solutions.  

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology | creative operations

The Role of Brand in Unifying Your Teams

By: Brandworkz
December 2nd, 2020

This article by Neil Monahan originally appeared on the Brandworkz Blog and we think our readers will find this article useful. “One brand, one voice”. It’s a maxim that you hear often, and quite rightly so we believe. But what does it mean? Why is having a united and consistent brand so important for an organisation, even internally?

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marketing technology | creative operations | Cloud Solutions

Game Changer: How We Conquered Gaming Technology to Deliver a Virtual Creative Production Studio with IO Studio

By: James Word
November 19th, 2020

Anyone who has played online games has experienced the power of virtually controlling a high-performance remote server application. When gaming, it may feel like you’re on your desktop or the latest version of your favorite console, but you’re actually using these devices to virtually control activity in a cloud computing environment. This virtual setup allows you to move and operate at speeds that may surpass the capability of your local desktop computer. What if you could apply this same cloud gaming concept to controlling virtual workstations running all of your creative applications? 

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marketing technology | creative operations

Marketing Technology: All-In-One Solution or Best-of-Breed Integrations?

By: Matthew Bagshaw
November 5th, 2020

Whether your organisation is a small startup or a multinational enterprise, you need to determine whether your next tech investment will be a monolithic all-in-one solution or an integration of best-of-breed applications. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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marketing technology | creative operations

How to Maintain Brand Compliance in Today's World

By: Intelligencebank
October 1st, 2020

This article originally appeared on the Intelligencebank Blog and we think our reader will find it useful. When brands assess risk and how that might impact their ongoing business, brand compliance is a consistent concern. Companies spend eye-watering portions of their marketing budgets building brand equity, yet a lack of consistency, unapproved content or activity which isn’t aligned to the companies values can destroy this in minutes. 

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