IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article, by Andrea Müller Beilschmidt, Director of Field Marketing at censhare, an IOI technology partner, originally appeared on the censhare Blog and we think our readers will find it interesting. For many consumers, the customer experience is now just as important to them as the product itself. * The customer experience then, can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten, seen as a one-time provider or as a brand to return to again and again, informing the customer's lifestyle, supporting their community, or furthering their values.
I have recently spent much time researching information on Tesla's new Cybertruck (yes, yes, I pre-ordered one, I'm that kind of guy.) The initial reaction to Tesla's latest offering was mostly negative but became more positive over time, as Matt Ferrell pointed out in his Undecided blog. Matt’s points made me think of how many times when introducing new systems I’ve encountered opposition to solutions I felt should be a slam dunk sell to the end-users. As integrators, we are, quite literally, in the business of change, and resistance to the optimizations of both workflow and introduction of automation is a natural part of that business. For the horror genre fans in the crowd, H.P. Lovecraft famously stated that "The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown."
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
This article by Ola Norman, International Head of Sales at BrandMaster, an IOI technology alliance partner, provides information we think our readers will find interesting. The automotive industry is changing and customer buying patterns are shifting with the power of digital and visual experiences revolutionising the way customers, research and purchase their vehicles. According to Guy Schueller, Automotive Industry Director at Google, the reality is that today’s consumers interact more with a brand online than they do in person with 95% of vehicle buyers using digital as a source of information and twice as many starting their research online versus at a dealer.
For the past decade, we have seen cloud and SaaS-based technologies gain wide acceptance as viable enterprise solutions. The solution offerings are far and wide and can touch every department in an organization. With the explosion in digital content happening in parallel, marketing and creative operations managers have certainly seen a host of these solutions that help organize the vast amount of data they have to manage. Digital Asset Management (DAM) solutions have emerged as the most effective way to manage this information, and we have watched these solutions become a core technology utilized by organizations large and small. Like all other business applications, Digital Asset Management (DAM) technologies have evolved to provide both on-premise and SaaS-based offerings. Each solution has a place, and we are going to take a look at the Pros & Cons to help you determine which is right for your organization.
One of the central concepts of many eastern philosophies is that two contradictory forces are always in balance. The part of this concept that is most striking to me is that balance is not a single point, where each opposing force is offset by the other at a neutral fifty-fifty ratio. Instead, it is the concept that at any point, the two forces create a whole regardless of the strength of one force relative to the other. The Chinese yin-yang symbol is perhaps the most well-known and poignant visual example of this concept.
Creativity for All. That was the positioning statement for this years’ Adobe Max in Los Angeles. The evolution of creativity and technologies that come out of that were on display everywhere and it was an action-packed nonstop tour for three days. The vibe was great, and the passion was contagious.