Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

digital asset management | marketing technology | digital experience management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

5 Top Tips when Integrating Your Marketing Technology Stack

By: James Word
July 5th, 2018

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

Blog Feature

marketing technology | creative operations | best practices

Welcome to the IO Integration Customer Journey

By: James Word
June 27th, 2018

No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

Getting Off On The Right Foot — The Benefits Of The Discovery Process

By: Matthew Bagshaw
May 31st, 2018

Businesses evolve, they grow, they restructure. At one point or another, all creative organisations will have to update or upgrade their technology estate, as their existing processes and workflows are found wanting. 

Read More

Share

Blog Feature

marketing technology | best practices

Maintaining Operational Success Through Outsourcing

By: Rob Yandell
May 24th, 2018

If technology is an important asset for most businesses, then it is absolutely indispensable for those in the creative industries. Whether it’s automating the wider creative process using production workflow solutions, or enabling seamless collaboration with digital asset management software, many businesses simply wouldn’t be able to survive without these tools.

Read More

Share

Blog Feature

digital asset management | marketing technology | best practices

The Complete Guide to Surviving Henry Stewart DAM New York 2018

By: Maria Osipova
May 1st, 2018

Organizations that focus their content management efforts as a core of their digital strategy make better decisions.  Spring is finally in the air, which can only mean one thing: Henry Stewart DAM New York 2018 is right around the corner! On May 3rd and 4th, digital asset management novices and veterans will gather in New York to explore the art and practice of managing digital media. And, with over 100 speakers and 60 sessions exploring everything DAM, how do you make the most of the show?

Read More

Share