IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations | best practices

5 Top Ways to Get Organized with Metadata

By: Damian Diaz
October 3rd, 2018

Understanding why accurate metadata is essential to your organization can make the difference between success and failure. One of the most basic functions of a proper metadata structure is to directly help with the searching and finding of assets quickly and easily, it sounds simple, but you wouldn’t believe how many organizations struggle with this very fundamental issue. Also, making sure you are entering correct metadata is crucial, one simple mistake can effectively render hundreds of assets to be inaccurate. An example would be that you or your client are merely embarrassed by using an incorrect image. Imagine you have a campaign with multiple professional athletes, and in an ad that references Kyrie Irving, there is a photo of Kevin Durant. Not the end of the world, but a definite knock on your credibility to accurately use the correct image.  But there can also be much more severe and costly consequences as we get into rights management and having the proper license to use a specific photograph or image. Running a national advertisement without rights to a particular image could cost your company serious $$$$ in fines and legal fees!

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digital experience management | marketing technology | digital asset management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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marketing technology | creative operations | best practices

Welcome to the IO Integration Customer Journey

By: James Word
June 27th, 2018

No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.

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best practices | marketing technology | creative operations

Getting Off On The Right Foot — The Benefits Of The Discovery Process

By: Matthew Bagshaw
May 31st, 2018

Businesses evolve, they grow, they restructure. At one point or another, all creative organisations will have to update or upgrade their technology estate, as their existing processes and workflows are found wanting. 

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best practices | marketing technology

Maintaining Operational Success Through Outsourcing

By: Rob Yandell
May 24th, 2018

If technology is an important asset for most businesses, then it is absolutely indispensable for those in the creative industries. Whether it’s automating the wider creative process using production workflow solutions, or enabling seamless collaboration with digital asset management software, many businesses simply wouldn’t be able to survive without these tools.

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digital asset management | marketing technology | best practices

The Complete Guide to Surviving Henry Stewart DAM New York 2018

By: Maria Osipova
May 1st, 2018

Organizations that focus their content management efforts as a core of their digital strategy make better decisions.  Spring is finally in the air, which can only mean one thing: Henry Stewart DAM New York 2018 is right around the corner! On May 3rd and 4th, digital asset management novices and veterans will gather in New York to explore the art and practice of managing digital media. And, with over 100 speakers and 60 sessions exploring everything DAM, how do you make the most of the show?

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