Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Damian Diaz

Damian Diaz has been in the Marketing & Creative Operations Technology space since 1999. With experience in marketing, sales, and the tech side of the business, I have watched the industry evolve from its infancy in print centric technologies to the enterprise marketing solutions we see today. As a Director of Global Marketing, it is my goal to deliver relevant content, events, and experiences to inform, educate, and entice those interested in marketing and creative operations technology solutions.

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project management | creative operations

Are You Ready For The Future Of Creative Collaboration?

By: Damian Diaz
October 23rd, 2019

Rarely, does one size fit all.  This is especially true when it comes to creative technology solutions.  It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons.  Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to.  The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.

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creative operations

Managing Content Creation with Remote Teams

By: Damian Diaz
September 5th, 2019

Recently Global Workplace Analytics updated its 2017 State of Telecommuting in the U.S. Employee Workforce study which shows at least 50% of the workforce is working remotely in some capacity and 80 to 90% of employees would like to work remotely at least part-time. Many companies are beginning to offer this popular option to attract top talent.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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project management | creative operations

IO Integration Becomes an Official G-Cloud Provider in the UK

By: Damian Diaz
July 24th, 2019

IO Integration is pleased to announce that we are officially a Crown Commercial Service Supplier as part of the G-Cloud 11 framework.  G-Cloud is the UK Government’s flagship cloud services network. They are allowing suppliers to offer cloud technology and support services to organisations through the Digital Marketplace. The framework enables buyers from the public sector to access solutions and services by streamlining the procurement process.

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digital asset management | creative operations

censhare names IO Integration Partner of the Year

By: Damian Diaz
May 20th, 2019

IO Integration is very pleased to announce that at this year’s censhare global partner meeting we were named censhare Partner Of The Year.

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digital asset management | project management | creative operations

4 Tools to Help Manage the Content Creation Process in an Enterprise Environment?

By: Damian Diaz
April 9th, 2019

By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process. 

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brand consistency | the importance of branding | content marketing

Technology, Consistency, and the Customer Experience

By: Damian Diaz
March 26th, 2019

Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.

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