IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Rarely, does one size fit all. This is especially true when it comes to creative technology solutions. It goes without saying that every unique tool has both strengths and weaknesses, but every tool is also preferred by different creatives for different reasons. Some of these reasons are based on organizational needs, UI, roles, or even simply what the user is used to. The idea of a collaborative creative tool that works for everyone seems like more of a dream than a reality.
Recently Global Workplace Analytics updated its 2017 State of Telecommuting in the U.S. Employee Workforce study which shows at least 50% of the workforce is working remotely in some capacity and 80 to 90% of employees would like to work remotely at least part-time. Many companies are beginning to offer this popular option to attract top talent.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
IO Integration is pleased to announce that we are officially a Crown Commercial Service Supplier as part of the G-Cloud 11 framework. G-Cloud is the UK Government’s flagship cloud services network. They are allowing suppliers to offer cloud technology and support services to organisations through the Digital Marketplace. The framework enables buyers from the public sector to access solutions and services by streamlining the procurement process.
IO Integration is very pleased to announce that at this year’s censhare global partner meeting we were named censhare Partner Of The Year.
By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process.
Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.