Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Damian Diaz

Damian Diaz has been in the Marketing & Creative Operations Technology space since 1999. With experience in marketing, sales, and the tech side of the business, I have watched the industry evolve from its infancy in print centric technologies to the enterprise marketing solutions we see today. As a Director of Global Marketing, it is my goal to deliver relevant content, events, and experiences to inform, educate, and entice those interested in marketing and creative operations technology solutions.

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marketing technology | creative operations | Cloud Solutions

It's Time to Move Your Creative Operations to the Cloud

By: Damian Diaz
September 23rd, 2020

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place. 

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content management | marketing technology

How Content Management Systems Can Help Streamline Your Brand

By: Damian Diaz
August 6th, 2020

Too often, businesses spend significant amounts of money on content infrequently utilized, before being archived and forgotten about forever. Managing your content like this is both ineffective and illogical: It’s like ordering a three-course dinner but only eating half of the starter.

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How Semantic Databases Are The Future Of Digital Asset Management

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Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

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Digital Asset Management (DAM) | creative operations

IO Drive: Automated Synchronization of Creative Production to the Xinet Digital Asset Management Solution

By: Damian Diaz
July 30th, 2020

IO Integration has helped our clients focus on remote-work solutions and stay functional during the current global pandemic, and with the introduction of our IO Space Creative Operations Cloud 2.0 Infrastructure, developed tools to provide our clients with easy to manage robust solutions that solve many of the challenges presented by having team members work remotely. One of the first tools that we are rolling out of IO Space is IO Drive. 

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marketing technology | creative operations | best practices

5 Best Practices For Planning and Implementing New Technology

By: Damian Diaz
July 2nd, 2020

Most people can agree that technology has a role to play when it comes increasing production and efficiency in almost any field, and marketing and creative production are no exception. While tech is the backbone of any marketing or creative production ecosystem, the constant change in the development of new technologies coupled with customer expectations in an ever expanding marketing landscape are evolving at a pace that is leaving many reeling to catch up. To stay relevant and build for the future, many organizations are rethinking how they use technology, people and processes to fundamentally enhance marketing performance to meet customer expectations. This requires strategic thought and there are five critical steps to pay close attention to when planning to introduce new technology. 

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marketing technology | creative operations

Introducing IO Space™ – IO Integration’s New Creative Operations Cloud Infrastructure

By: Damian Diaz
June 24th, 2020

IO Integration is excited to announce our new Creative Operations cloud hosting platform, IO Space™. Current global events have changed the way we work, and how we work will never be the same. Companies prioritizing the expansion of remote workforce capabilities in recent years were better prepared when the stay-at-home orders were put in place, but for many others this process had to be expedited. Several organizations with on-prem technology are still finding it difficult to support and expand the capabilities of their remote workforce. The particular challenge for marketing and creative departments is being able to quickly access marketing assets, maintain creative production workflows, and keep remote teams working efficiently. Moving Creative Operations to the cloud can alleviate many of these issues and it's no longer a question of if, but when to make the move.    Based on the next generation Cloud 2.0 platform, IO Space consists of a host of products and services specifically designed for Creative Operations and marketing production teams. Our products and bundles are maintained, supported, and managed by IO Integration Creative Operations technology experts who understand the way your teams work. With data centers around the globe, IO Space offers a reliable, cost-effective, and scalable infrastructure for any organization looking to move creative production or data backup to the cloud.

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marketing technology | creative operations

IO Integration Company Meeting 2020

By: Damian Diaz
March 16th, 2020

At IO Integration, our sole focus is bringing the best possible experience to our customers. This past month we gathered all of our employees from around the globe to meet for our bi-annual company meeting in St. Simons Island, Georgia. This is the one time that we gather to discuss ways to improve our overall business and deliver to our customers the best possible experience when partnering with IOI. This provides us a unique opportunity to analyze our service offerings and to ensure we are bringing the most value to our clients. 

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