Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Damian Diaz

Damian Diaz has been in the Digital Asset Management and Marketing & Creative Technology space since 1999. With experience in marketing, sales, and the tech side of the business, he's watched the industry evolve from its infancy in print centric technologies to the enterprise marketing marketing solutions we see today. As a Director of Global Marketing his main goal is to deliver relevant content, events, and experiences which not only inform, but educate those interested in marketing technology solutions.

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digital asset management | project management | creative operations

4 Tools to Help Manage the Content Creation Process in an Enterprise Environment?

By: Damian Diaz
April 9th, 2019

By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process. 

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brand consistency | the importance of branding | content marketing

Technology, Consistency, and the Customer Experience

By: Damian Diaz
March 26th, 2019

Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management | marketing efficiency | digital natives

Are You Ready for the Digital Natives – How Millennials are Changing the Workplace

By: Damian Diaz
February 19th, 2019

What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.

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brand consistency | content management | the importance of branding

Maximizing Efficiency Through Tailored Marketing Solutions

By: Damian Diaz
February 5th, 2019

In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves.

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marketing technology | creative operations

IO Integration announces new Alliance Partners program to expand products and services within the marketing technology ecosystem.

By: Damian Diaz
January 29th, 2019

Cupertino, CA – January 29, 2019: Today IO Integration Inc., a leader in marketing technology services, announces a new Alliance Partners program to meet the growing demand in the marketing and creative operations technology ecosystem. The Alliance Partner program provides IO Integration with the most dynamic technology solution offerings for customers looking to improve their operational efficiency throughout an expanding marketing technology stack.

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omni channel marketing | brand consistency | content management | digital asset management

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Damian Diaz
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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