IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Damian Diaz

Damian Diaz has been in the Digital Asset Management and Marketing & Creative Technology space since 1999. With experience in marketing, sales, and the tech side of the business, he's watched the industry evolve from its infancy in print centric technologies to the enterprise marketing marketing solutions we see today. As a Director of Global Marketing his main goal is to deliver relevant content, events, and experiences which not only inform, but educate those interested in marketing technology solutions.

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omni channel marketing | brand consistency | content management | digital asset management

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Damian Diaz
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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marketing technology | creative operations | best practices

5 Top Ways to Get Organized with Metadata

By: Damian Diaz
October 3rd, 2018

Understanding why accurate metadata is essential to your organization can make the difference between success and failure. One of the most basic functions of a proper metadata structure is to directly help with the searching and finding of assets quickly and easily, it sounds simple, but you wouldn’t believe how many organizations struggle with this very fundamental issue. Also, making sure you are entering correct metadata is crucial, one simple mistake can effectively render hundreds of assets to be inaccurate. An example would be that you or your client are merely embarrassed by using an incorrect image. Imagine you have a campaign with multiple professional athletes, and in an ad that references Kyrie Irving, there is a photo of Kevin Durant. Not the end of the world, but a definite knock on your credibility to accurately use the correct image.  But there can also be much more severe and costly consequences as we get into rights management and having the proper license to use a specific photograph or image. Running a national advertisement without rights to a particular image could cost your company serious $$$$ in fines and legal fees!

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management | marketing technology | digital experience management

In a World Without AI, Your Marketing Technology Platform Will Self Destruct

By: Damian Diaz
August 15th, 2018

This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.

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marketing technology | creative operations | best practices

Discover Corporate Transformation With Content That is Fast and Efficient! (sidekick.io)

By: Damian Diaz
April 17th, 2018

Organizations that focus their content management efforts as a core of their digital strategy make better decisions.  At IO Integration we see that most large organizations have departments that are siloed and their information such as; projects, initiatives, and corresponding data and content involved with those endeavor is closed off from benefiting the company at large. This behavior of separating departments is costly, inefficient, and typically becomes problematic when digital transformation initiatives begin. While removing silos in the past would have been a monumental task, new developments in the digital ecosystem are able to rapidly include remote groups into equal participants in the digital business of today. The problem becomes one of content, or rather, a transformative discovery solution!

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digital asset management | marketing technology

IO Integration at Henry Stewart DAM NY – May 3-4

By: Damian Diaz
April 11th, 2018

IO Integration at Henry Stewart DAM NY – May 3-4 Join IO Integration in New York for the DAM industry’s annual gathering  

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marketing technology | creative operations

Join IO Integration at Martech in San Jose

By: Damian Diaz
March 13th, 2018

IO Integration is pleased to announce our participation at Martech, April 23rd -25th, 2018 in San Jose, California. Martech is the premier marketing conference with a focus on technology and management of marketing operations.

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