IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Damian Diaz has been in the Marketing & Creative Operations Technology space since 1999. With experience in marketing, sales, and the tech side of the business, I have watched the industry evolve from its infancy in print centric technologies to the enterprise marketing solutions we see today. As a Director of Global Marketing, it is my goal to deliver relevant content, events, and experiences to inform, educate, and entice those interested in marketing and creative operations technology solutions.
project management | creative operations
By:
Damian Diaz
July 24th, 2019
IO Integration is pleased to announce that we are officially a Crown Commercial Service Supplier as part of the G-Cloud 11 framework. G-Cloud is the UK Government’s flagship cloud services network. They are allowing suppliers to offer cloud technology and support services to organisations through the Digital Marketplace. The framework enables buyers from the public sector to access solutions and services by streamlining the procurement process.
digital asset management | creative operations
By:
Damian Diaz
May 20th, 2019
IO Integration is very pleased to announce that at this year’s censhare global partner meeting we were named censhare Partner Of The Year.
Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.
digital asset management | project management | creative operations
By:
Damian Diaz
April 9th, 2019
By this point, every marketer understands that “Content is King.” Your ability to create quality content is the backbone of any marketing program, particularly if you have an inbound marketing strategy. The solutions used to host, share, deliver and track content are many with Hubspot, Marketo, and Pardot being the more recognizable names in this space. The point of this article however, is about improving efficiency in the Content Creation (Work In Progress) Process.
brand consistency | the importance of branding | content marketing
By:
Damian Diaz
March 26th, 2019
Delivering the best customer experience is a challenge faced by many brands — especially in an omni-channel environment where the number of touch points is rising rapidly. The goal of delivering an exceptional customer experience is to keep said customer happy. By extension, this keeps them loyal and will ultimately lead to revenue growth for organizations. However, in getting this process right, brands also need to consider the overall customer journey and the assets they use to move their target audience along the buying and retention continuum.
digital asset management | marketing efficiency | digital natives
By:
Damian Diaz
February 19th, 2019
What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.
brand consistency | content management | the importance of branding
By:
Damian Diaz
February 5th, 2019
In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves.
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