IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Damian Diaz has been in the Marketing & Creative Operations Technology space since 1999. With experience in marketing, sales, and the tech side of the business, I have watched the industry evolve from its infancy in print centric technologies to the enterprise marketing solutions we see today. As a Director of Global Marketing, it is my goal to deliver relevant content, events, and experiences to inform, educate, and entice those interested in marketing and creative operations technology solutions.
marketing technology | creative operations
By:
Damian Diaz
January 29th, 2019
Cupertino, CA – January 29, 2019: Today IO Integration Inc., a leader in marketing technology services, announces a new Alliance Partners program to meet the growing demand in the marketing and creative operations technology ecosystem. The Alliance Partner program provides IO Integration with the most dynamic technology solution offerings for customers looking to improve their operational efficiency throughout an expanding marketing technology stack.
omni channel marketing | brand consistency | content management | digital asset management
By:
Damian Diaz
January 22nd, 2019
In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.
Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.
digital asset management | marketing technology | digital experience management
By:
Damian Diaz
August 15th, 2018
This past spring censhare’s forward thinking CEO, Dieter Reichert, addressed the attendees of the Digital Innovators Summit in Berlin about one of technology’s hottest topics: Artificial Intelligence or AI is it is most often called.
marketing technology | creative operations | best practices
By:
Damian Diaz
April 17th, 2018
Organizations that focus their content management efforts as a core of their digital strategy make better decisions. At IO Integration we see that most large organizations have departments that are siloed and their information such as; projects, initiatives, and corresponding data and content involved with those endeavor is closed off from benefiting the company at large. This behavior of separating departments is costly, inefficient, and typically becomes problematic when digital transformation initiatives begin. While removing silos in the past would have been a monumental task, new developments in the digital ecosystem are able to rapidly include remote groups into equal participants in the digital business of today. The problem becomes one of content, or rather, a transformative discovery solution!
digital asset management | marketing technology
By:
Damian Diaz
April 11th, 2018
IO Integration at Henry Stewart DAM NY – May 3-4 Join IO Integration in New York for the DAM industry’s annual gathering
marketing technology | creative operations
By:
Damian Diaz
March 13th, 2018
IO Integration is pleased to announce our participation at Martech, April 23rd -25th, 2018 in San Jose, California. Martech is the premier marketing conference with a focus on technology and management of marketing operations.
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