IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.
Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.
Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.
The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.
Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.