Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Matthew Bagshaw

Senior Project Manager and Business Analyst at IO Integration

Blog Feature

marketing technology | creative operations | best practices

Getting Off On The Right Foot — The Benefits Of The Discovery Process

By: Matthew Bagshaw
May 31st, 2018

Businesses evolve, they grow, they restructure. At one point or another, all creative organisations will have to update or upgrade their technology estate, as their existing processes and workflows are found wanting. 

Read More

Share

Blog Feature

marketing technology | creative operations | best practices

Mind the Gap

By: Matthew Bagshaw
March 1st, 2018

Plugging the holes in Marketing and Creative Production Workflows In today’s typical creative agency environment, there is art, science and a bit of magic behind producing, managing and distributing the multitude of assets demanded by clients. At the heart of the ecosystem is the all-important workflow, essential for making sure everything runs smoothly. But as we’re all aware, there are always challenges and nothing runs perfectly all the time.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.