Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Matthew Bagshaw

Senior Project Manager and Business Analyst at IO Integration

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creative operations

How To Better Automate Your Creative Workflow

By: Matthew Bagshaw
June 12th, 2019

Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.

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creative operations

5 Signs It’s Time to Bring Your Creative Operations In-House

By: Matthew Bagshaw
May 23rd, 2019

Deciding whether to outsource your creative work or perform it in-house is one of the biggest decisions that marketing departments face. After experimenting with outsourcing, a growing number of marketers find that they prefer to bring their creative operations in-house.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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creative operations

Creative Operations: Involvement and Focus

By: Matthew Bagshaw
May 15th, 2019

The importance of involvement and focus can’t be overstated when it comes to creative operations (not to mention the general morale and happiness of your team). Having clear, explicit guidelines and goals for every team member to follow is crucial to your success as a business.

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creative operations

Creative Operations: Accountability Improves Quality

By: Matthew Bagshaw
May 2nd, 2019

Missed deadlines, lack of visibility, errors in output, and lost files are all signs that you’ve lost sight of who should be actioning each stage of your process. And without a clear chain of responsibility, quality suffers.

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creative operations

8 Upsides to Long Term Technology Partnerships in Creative Operations

By: Matthew Bagshaw
January 10th, 2019

The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.

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marketing technology

How To Choose Your Marketing Technology Stack: One Solution Or Multiple Integrations?

By: Matthew Bagshaw
January 3rd, 2019

Whether your organisation is a tiny startup or a massive multinational, you need to decide whether your next tech buy will have multiple integrated applications or be a single all-in-one solution. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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