Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Matthew Bagshaw

Director of Services (UK) at IO Integration

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marketing technology | creative operations

Marketing Technology: All-In-One Solution or Best-of-Breed Integrations?

By: Matthew Bagshaw
November 5th, 2020

Whether your organisation is a small startup or a multinational enterprise, you need to determine whether your next tech investment will be a monolithic all-in-one solution or an integration of best-of-breed applications. Although a single piece of software is usually easier to set up, it may not be able to fit your business as well as a system built with multiple applications.

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marketing technology | creative operations | best practices

Marketing and Creative Operations Workflow Discovery – A Roadmap for Success

By: Matthew Bagshaw
August 20th, 2020

Businesses evolve, they grow, they restructure. At one point or another, all marketing and creative organisations will have to update or upgrade a significant portion of their tech stack, as their existing processes and workflows become outdated with new advances in technology. 

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How Semantic Databases Are The Future Of Digital Asset Management

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marketing technology | project management | creative operations

9 Work Management Trends Behind Successful Digital Transformation

By: Matthew Bagshaw
June 17th, 2020

IO Integration is a proud recipient of the Workfront Partner of the Year Award for 2020.  Who better to guide creative teams through digital transformation in today’s turbulent times than a global business that’s got remote working expertise in its DNA? IO Integration, a 2020 Workfront Partner of the Year, writes about its winning partnership with Workfront and nine trends behind its clients’ transformational change. By Martyn Cook, Director of Solutions, and Matthew Bagshaw, Director of Services, IO Integration

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marketing technology | creative operations | best practices

Streamlining Marketing and Creative Operations: Filling The Gaps in Digital Production

By: Matthew Bagshaw
June 4th, 2020

In today’s typical creative agency environment, there is art, science and a bit of magic behind producing, managing and distributing the multitude of assets demanded by clients. At the heart of the ecosystem is the all-important workflow, essential for making sure everything runs smoothly. But as we’re all aware, there are always challenges and nothing runs perfectly all the time.

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marketing technology | creative operations

What Technology Services Should My Creative Agency Offer?

By: Matthew Bagshaw
June 26th, 2019

When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.

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creative operations

How To Better Automate Your Creative Workflow

By: Matthew Bagshaw
June 12th, 2019

Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.

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