IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article, by Andrea Müller Beilschmidt, Director of Field Marketing at censhare, an IOI technology partner, originally appeared on the censhare Blog and we think our readers will find it interesting. For many consumers, the customer experience is now just as important to them as the product itself. * The customer experience then, can be key to a brand’s success. It can be the decider, making the difference between whether a brand is remembered or forgotten, seen as a one-time provider or as a brand to return to again and again, informing the customer's lifestyle, supporting their community, or furthering their values.
We are very excited to announce that IO Integration technology partner, censhare, was recently ranked as a Top 5 Global DAM solution by well-respected research publication. This article was originally published in censhare news and we think our readers will enjoy.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.