Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Bluescape

Bluescape is a visual collaboration software solution used for situational intelligence and leadership visibility. By creating virtual war rooms, Bluescape allows you and your colleagues to interact with each other around any app or content, and see it all together, side by side, from anywhere. The goal? To make true collaboration more possible and drive faster, more well-informed decisions.

Blog Feature

marketing technology | creative operations | best practices

Mistakes That Undermine Your Leadership of Remote Teams

By: Bluescape
July 15th, 2020

This article by Shawn Murphy originally appeared on the Bluescape Blog and we think our readers will find it useful. By now, we’ve all had time to process what we, as leaders, like and don’t like about managing remote teams. Despite personal preferences about remote work, adapting how you lead is crucial. Keep in mind that managers shape 70 % of employees’ experience of work. It’s not their colleagues, or company culture, or the CEO; it’s you.

Read More

Share

Blog Feature

creative operations

Creative Thinking for those “A-ha” Moments

By: Bluescape
November 26th, 2019

This Article by Josh Ulm, Vice President of UX Design at Bluescape, originally appeared on the Bluescape Software Blog and we think our readers will find it interesting. Remember your last brainstorming meeting? Everyone at HQ gathered in a conference room and your colleagues in London, Sydney, and Tokyo dialed in to participate, right? A lot of notes were scribbled on the conference room whiteboard. Someone wrote them down and promised to send them in an email to everyone, but he missed a couple of design sketches. When that meeting was over, the next group walked into the conference room and erased everything you wrote on the board so they could use it for their meeting. Rinse and repeat. Let’s face it: creative work is inherently quite messy. That’s what makes it creative.

Read More

Share

How Semantic Databases Are The Future Of Digital Asset Management

Be sure to subscribe to the IO Integration Marketing and Creative Operations Technology Blog

Stay up to date on all of the latest developments in technology and learn industry best practices for creative operations. When you subscribe you will also receive a free copy of our Ebook: Welcome to the Age of Creative Operations.

Blog Feature

creative operations

Making a Creative’s Job More About Creating and Less About Technology

By: Bluescape
June 18th, 2019

This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.

Read More

Share