IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This Article by Josh Ulm, Vice President of UX Design at Bluescape, originally appeared on the Bluescape Software Blog and we think our readers will find it interesting. Remember your last brainstorming meeting? Everyone at HQ gathered in a conference room and your colleagues in London, Sydney, and Tokyo dialed in to participate, right? A lot of notes were scribbled on the conference room whiteboard. Someone wrote them down and promised to send them in an email to everyone, but he missed a couple of design sketches. When that meeting was over, the next group walked into the conference room and erased everything you wrote on the board so they could use it for their meeting. Rinse and repeat. Let’s face it: creative work is inherently quite messy. That’s what makes it creative.
This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.