Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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digital asset management

Benefits of a Cloud Based DAM

By: Martyn Cook
February 12th, 2019

Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's? 

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brand consistency | content management | the importance of branding

Maximizing Efficiency Through Tailored Marketing Solutions

By: Damian Diaz
February 5th, 2019

In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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digital asset management

4 Simple Steps for Planning a Backup Strategy for Marketing and Creative Assets

By: Tom Alonzo
January 31st, 2019

In a perfect world, you’d be able to back up all of your assets, every day, instantaneously, whenever one of them changes. Unfortunately, due to tech and budget limitations, this is little more than a pipe dream for most organizations.

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marketing technology | creative operations

IO Integration announces new Alliance Partners program to expand products and services within the marketing technology ecosystem.

By: Damian Diaz
January 29th, 2019

Cupertino, CA – January 29, 2019: Today IO Integration Inc., a leader in marketing technology services, announces a new Alliance Partners program to meet the growing demand in the marketing and creative operations technology ecosystem. The Alliance Partner program provides IO Integration with the most dynamic technology solution offerings for customers looking to improve their operational efficiency throughout an expanding marketing technology stack.

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digital asset management

How To Plan For Disaster Recovery For Your Digital Assets

By: Tom Alonzo
January 24th, 2019

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

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brand consistency | content management | digital asset management | omni channel marketing

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Mike Watson
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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