It’s Time to Rethink Your Approach to Marketing Resources Management Blog Feature

By: Le'Mina McNair on October 14th, 2022

It’s Time to Rethink Your Approach to Marketing Resources Management

There is no one-size-fits-all answer to marketing resource management. What works for one company may not work for another, and what works today may not work tomorrow.

That's why it's important for organizations to regularly audit their existing solutions and rethink their approach to utilizing their resources in their everyday operations. It may not be an issue with the tools, technology, or resources, but rather, it may be you are simply not using them as effectively as you can.

That said, there are some general tips and best practices that can help organizations get the most out of their marketing resources. In this blog, we will outline ways in which your organization can take a step back from your current situation, identify the problems you’re facing, and tackle it all from a new perspective, and we’ll start with answering the question of how you can realign your current marketing resources.

How Should We Realign Our Marketing Resources?

Define Your Goals and Objectives

Before you can start using your marketing resources effectively, you need to know what you want to achieve. Take some time to sit down and define your marketing goals and objectives. Once you have a clear understanding of what you're trying to achieve, you can start putting together a plan to make it happen.

Assess Your Current Situation

Once you know what your goals are, it's time to take a look at your current situation.

  • What marketing resources do you have at your disposal? 
  • What are you currently doing with them? 
  • Are you getting the results you want?

Identify Your Pain Points

Now that you have a good understanding of your goals and your current situation, it's time to identify your pain points.

What aspects of your marketing resource management are causing you problems? Be as specific as possible here; these pain points will help guide changes in your technology usage strategy and should be prioritized and addressed first.

Find a Better Solution With Your Current Technology Stack

Once you've identified your pain points, it's time to find a solution. Keep in mind that a solution can be a piece of technology, a process, or even a unique approach your team establishes as part of your operations.

There is no one-size-fits-all answer, so you'll need to find a solution that fits your specific situation and addresses the unique needs of your organization. If you're not sure where to start, consider talking to a marketing resource management consultant. They can help you assess your situation and find a solution that works for you.

How Do I Define Goals and Objectives for Marketing Resource Management?

One of the most important steps in effective marketing resource management is to define your goals and objectives. Having specific goals outlined and top of mind will help you to focus your efforts and make sure you're using your marketing resources in a way that aligns with your overall strategy.

Be Realistic

When defining your goals and objectives, it's important to be realistic. Don't try to accomplish too much at once. Start by setting a few achievable goals that you can work towards. As you accomplish these goals, you can start to set bigger and more ambitious goals.

Being realistic with the goals you set, as well as the timelines you create to achieve them, can help ensure that your organization is able to make steady and consistent progress without wasting valuable time and resources. 

Be Specific

It's also important to be specific when defining your goals and objectives. 

For example, trying to achieve "increased sales" is too vague. Instead, try to set a specific goal like "increase sales by 10% over the next quarter." This will give you something to measure and track as you work towards your goal. The specificity of your goals can help you determine the most appropriate KPIs to measure and help keep your team accountable for meeting the goals you’ve set.

Know Your Target

It’s also important to note that when you know your target, it’s far easier to not only hit it, but to measure your progress toward hitting it! You may even already have everything you need — all the technology and all the tools necessary — to help you meet your goals!

Marketing resource management is an important part of any marketing strategy, and by taking the time to assess your situation and put together a plan, you can make sure you're using your marketing resources effectively and achieving the results you want.

What Are the Signs That My Marketing Resource Management is Ineffective?

There are a few key signs that can indicate that an organization's current marketing resource management practices may not be effective. First, if marketing objectives are not being met or conversions are low, this may be a sign that resources are not being used efficiently. Additionally, if there is a high rate of employee turnover in the marketing department, it could be a sign that employees are feeling overworked or underutilized. Finally, if marketing budgets are consistently being exceeded, it’s probably past time to reevaluate how resources are being allocated.

By taking note of these signs, organizations can make changes to their marketing resource management practices in order to be more effective.

How Can I Rethink My Technology Tool Usage?

There's no question that marketing teams need to be strategic in their approach. But often, the tools they're using can get in the way of being truly creative. That's why it's important for marketing teams to rethink their approach and find new ways to use their tools to their advantage.

By thinking outside the box, they can come up with strategies that are more effective and efficient. And by using their tools in new and innovative ways, they can make a real impact on their bottom line.

So if your marketing team is looking for a way to boost its performance, it's time to get creative with the tools at your disposal. Here are several “thinking outside the box” examples:

  • Dig into your customer relationship management (CRM) tool: Are you using it to its fullest potential? Where can you leverage your CRM to help meet your goals?
  • Reevaluate your digital asset management structure: Start with a clean slate, and ask yourself, “If we could start over from the very beginning, would we still be managing our digital assets like we are today?” If you do decide you want to do things differently, begin with the end in mind. Answer the question, “What does right look like for managing our digital assets?” Once you clearly identify your goals, begin the process of working toward that goal.
  • Schedule time with your project management software success team: Show them how you are using the tool and ask for best practices to improve your project management flow.

Where Can I Get Help With My Marketing Resource Management?

The experts at IO Integration can help you manage your marketing resources for maximum effectiveness, so if you’re ready to take a new approach, get in touch with IO Integration.