Effective June 28th, 2022, IO Integration becomes part of the global BluprintX family, creating a new breed of global digital technology consultancy to help customers grow.

In ever-changing marketing and creative environments, the last thing you have time for is a delay or error due to avoidable miscommunication. According to Workforce, an Arthur J. Gallagher & Co. study found that 60% of companies don't have a long-term strategy for their internal communications, and Salesforce reported that 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.

When an organization makes a technology or process change, it is essential to conduct change management by assessing previous workflows, processes, and production trends in order to make informed decisions regarding how to move forward with these changes. However, when marketing discovery processes are conducted in-house, organizations run the risk of turning a blind eye to problem areas and opportunities for improvement. Internal team leaders can be inadvertently biased about the functionality of processes and operations, and these biases can result in missing opportunities to better optimize workflows.

Technologies within a MarTech stack can be used to help marketing and creative teams operate efficiently; publish, distribute, and optimize content or deliverables; and accurately measure data and outcomes. As marketing has become more sophisticated, so too have the tools and software that teams utilize. Organizations now commonly use these technologies in a stack, but not all stacks are created equal.

Marketing technology integrations can provide significant improvements to your team’s creative operations. However, disparate base-level tools and packages are often not sufficient or suited to your organization’s specific needs. Integrated custom marketing tools allow for the development of effective marketing strategies, streamlined workflows, connected and optimized systems, and your own custom marketing solution.

Even the most sophisticated creative teams with savvy automation and tech solutions still experience blind spots in their workflows. Teams can significantly optimize their internal and external operations by taking a step back and conducting a discovery process that sheds light on obstacles within their processes. What do we really mean when we talk about a marketing discovery process? What are the benefits of performing a discovery process for your creative team? And what elements make up for a discovery process that will genuinely impact your team for the better? We’ll answer these questions and more.