IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Blog Feature

digital asset management

Digital Asset Management: What Does My Team Actually Need?

By: Martyn Cook
October 14th, 2020

Digital asset management (DAM) has revolutionized the way organizations store and manage their content. By providing teams and organizations control, flexibility, easy distribution, access, and reporting of your digital assets, it enables you to deliver the right content to the right people at the right times. DAM offers the ability to track and measure your assets’ performance and engagement between staff, clients, partners, and suppliers wherever in the world they may be.

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Digital Asset Management (DAM) | creative operations

Why a DAM is the Perfect Alternative to Your VPN

By: MediaValet
October 8th, 2020

This article originally appeared on the Mediavalet Blog and we think our readers will find it informative. A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use.

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How Semantic Databases Are The Future Of Digital Asset Management

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Blog Feature

marketing technology | creative operations

How to Maintain Brand Compliance in Today's World

By: Intelligencebank
October 1st, 2020

This article originally appeared on the Intelligencebank Blog and we think our reader will find it useful. When brands assess risk and how that might impact their ongoing business, brand compliance is a consistent concern. Companies spend eye-watering portions of their marketing budgets building brand equity, yet a lack of consistency, unapproved content or activity which isn’t aligned to the companies values can destroy this in minutes. 

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marketing technology | creative operations | Cloud Solutions

It's Time to Move Your Creative Operations to the Cloud

By: Damian Diaz
September 23rd, 2020

It was never a matter of if and only a matter of when organizations would need to move portions of their operations to the cloud. Many companies were already working in the cloud or making plans to do so when the COVID-19 work-from-home mandates were announced. Companies lacking cloud-based infrastructures were forced to quickly put a plan of action into place. 

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Digital Asset Management (DAM) | Cloud Solutions

How Covid-19 Made SaaS and Cloud Technology More Important than Ever

By: Northplains
September 16th, 2020

This article originally appears on the Northplains Blog and we think our readers will find this information useful. Where does your business stand when it comes to digital readiness? If Covid-19 has taught us anything, it’s that if your business systems aren’t nimble, flexible and remotely accessible, there is no more tomorrow or next year to get there. If you found yourself having to scramble to provide your employees access to physical servers and other collaboration tools, now more than ever you should be thinking about either making the change to move portions of your current technology stack to the cloud, or start looking at a SaaS (Software-as-a-Service) platform.  

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Digital Asset Management (DAM) | best practices

Maintaining Creativity in the Photo Studio Means Uninterrupted Flow

By: Tim Grey
September 11th, 2020

When we think of photo studios, we think of bright lights, models wearing the latest fashions, and a photographer snapping photos as the models pose. The end results are fantastic product or editorial images that end up on websites, advertising, and magazine layouts. But beyond the glitz and glam, there is an entire logistical engine tracking every possible piece of data from managing talent contracts, keeping track of the whole product lifecycle in the studio, when it comes, when it’s scheduled to shoot and when and where to ship it back to. And that’s not even taking account of the actual shooting of photos, which has its own specialized process. An efficiency expert in a Washington Post article determined that work interruptions can cost up to 6 hours a day. And photo studio employees are no strangers to work interruptions.

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