IO Integration Marketing Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

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marketing technology | creative operations

IO Integration announces new Alliance Partners program to expand products and services within the marketing technology ecosystem.

By: Damian Diaz
January 29th, 2019

Cupertino, CA – January 29, 2019: Today IO Integration Inc., a leader in marketing technology services, announces a new Alliance Partners program to meet the growing demand in the marketing and creative operations technology ecosystem. The Alliance Partner program provides IO Integration with the most dynamic technology solution offerings for customers looking to improve their operational efficiency throughout an expanding marketing technology stack.

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digital asset management

How To Plan For Disaster Recovery For Your Digital Assets

By: Tom Alonzo
January 24th, 2019

Your digital assets might just be the most valuable resource of your business—so why are so many organizations negligent in safeguarding them?

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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omni channel marketing | brand consistency | content management | digital asset management

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Damian Diaz
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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marketing technology | creative operations | best practices

5 Top Tips For Integrating Your Marketing Technology Stack

By: James Word
January 18th, 2019

There’s little doubt that technology exists to make our lives easier. But in today’s environment there is also a level of complexity that exists when multiple technologies are used within an organization. A case in point is your marketing agency; you’ll most likely use a number of systems, anywhere from three to 10, to help your teams deliver on client campaigns. Everything from digital asset management and usage rights management, to distribution and campaign management and tracking.

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content management | digital asset management | marketing efficiency

How A Digital Asset Management System Helps Maintain Continuity in HR And Creative Operations

By: Stephane Klein
January 15th, 2019

Recently, an agency needed a DAM solution, otherwise known as Digital Asset Management. Surprisingly, their number one requirement to add DAM to their existing software stack was motivated by…Human Resources.

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creative operations

8 Upsides to Long Term Technology Partnerships in Creative Operations

By: Matthew Bagshaw
January 10th, 2019

The benefits of working with a technology partner are well-known and extensive: lowering costs, reducing risk, gaining outside expertise, spinning up new projects quickly, and more.

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