Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Michael MacSween

Blog Feature

creative workflow

Pitfalls of Internal Creative Workflow Discoveries

By: Michael MacSween
June 17th, 2022

When an organization makes a technology or process change, it is essential to conduct change management by assessing previous workflows, processes, and production trends in order to make informed decisions regarding how to move forward with these changes. However, when marketing discovery processes are conducted in-house, organizations run the risk of turning a blind eye to problem areas and opportunities for improvement. Internal team leaders can be inadvertently biased about the functionality of processes and operations, and these biases can result in missing opportunities to better optimize workflows. 

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