IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This article originally appeared on the MediaValet blog and we think our readers will find it informative. The tremendous growth of web-based collaborative tools and file-sharing platforms has led to people wondering what exactly the difference is between these kinds of solutions. More specifically, what’s the difference between a digital asset management solution (DAM) and a tool like Microsoft SharePoint? Secondary to that: if you have one, do you need the other? With some overlapping features and capabilities, it’s understandable that there’s some confusion.
This article originally appeared on the Mediavalet Blog and we think our readers will find it informative. A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use.
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This article originally appeared on the MediaValet Blog and we think our readers will find it informative. Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being created by marketing teams today, it’s vital to not only secure your assets in the cloud, but do so in a way that can improve efficiency for your entire team. And while Google Drive and DAMs can both technically store your digital assets, their capabilities vary greatly.
Given the current state of “shelter in place” restrictions for many cities around the globe, working from home is the new normal. This article is from our Alliance Partner MediaValet addresses some key challenges that many organizations are now faced with and we believe this will be useful information for our readers. Enjoy!
This blog originally appeared on our technology partner, MediaValet’s Blog, and we think our readers will find it informative. Schools of higher learning have the difficult task of marketing to an audience about arguably the most important and emotional decision of their lives. Whether they’re attending school for the first time, or heading back to improve their skill set, selecting a school is often knitted tightly with an individual’s family educational values and personal goals.
This article originally appeared in our technology partner, MediaValet’s Blog, and we think our readers will find it useful. Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can be processed in a matter of hours, rather than weeks.