Understanding why accurate metadata is essential to your organization can make the difference between success and failure. One of the most basic functions of a proper metadata structure is to directly help with the searching and finding of assets quickly and easily, it sounds simple, but you wouldn’t believe how many organizations struggle with this very fundamental issue. Also, making sure you are entering correct metadata is crucial, one simple mistake can effectively render hundreds of assets to be inaccurate. An example would be that you or your client are merely embarrassed by using an incorrect image. Imagine you have a campaign with multiple professional athletes, and in an ad that references Kyrie Irving, there is a photo of Kevin Durant. Not the end of the world, but a definite knock on your credibility to accurately use the correct image. But there can also be much more severe and costly consequences as we get into rights management and having the proper license to use a specific photograph or image. Running a national advertisement without rights to a particular image could cost your company serious $$$$ in fines and legal fees!
This article originally appeared in our technology partner, Workfront’s Blog, and we thought our readers would find it interesting! “This is too hard. Why can’t I do it the old way?” Sound familiar? It’s a common refrain whenever a team adopts a new technology. Almost without exception, what’s new requires going through a learning curve, and so by definition change is hard.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
This article originally appear on our partner MediaValet’s Digital Asset Management Blog and we think you will find it interesting.
No one understands the value that marketing technology can bring to your workflows more than the team at IO Integration. We’re all about the tech. But more than that we’re also about support, about understanding your business, your requirements, and how we can tailor technology to help you achieve your goals. As such, we offer a full suite of services that go far beyond product sales and implementation.
Businesses evolve, they grow, they restructure. At one point or another, all creative organisations will have to update or upgrade their technology estate, as their existing processes and workflows are found wanting.
Vancouver, BC – May 3rd, 2018, – MediaValet Inc. (TSX-V:MVP), a leading provider of cloud-based enterprise digital asset management software today announced the launch of Creative Spaces, an innovative new application for large creative teams that combines all the benefits of working locally with those of MediaValet’s cloud-based digital asset management system (Cloud DAM or DAM).