IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
This past July I joined my colleagues, Blanchard Systems, and DALIM Software in New Orleans for our first beta training on the latest version of DALIM ES. Those of us who travel at IOI have a saying, “May your travel be boring.” Nobody enjoys when their business travel becomes “interesting.” So starting the trip with warnings of record high water levels on the Mississippi and an approaching hurricane did not bode well for our travel plans. We knew we were in for an adventure before our flights even departed for the Big Easy.
We are very excited to announce that IO Integration technology partner, censhare, was recently ranked as a Top 5 Global DAM solution by well-respected research publication. This article was originally published in censhare news and we think our readers will enjoy.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
IO Integration is pleased to announce that we are officially a Crown Commercial Service Supplier as part of the G-Cloud 11 framework. G-Cloud is the UK Government’s flagship cloud services network. They are allowing suppliers to offer cloud technology and support services to organisations through the Digital Marketplace. The framework enables buyers from the public sector to access solutions and services by streamlining the procurement process.
When they’re looking to hire a creative agency, your clients put the most emphasis on your output and strategic thinking. These days, technology is becoming the key differentiator for companies to make the final choice between potential creative partners. For example, 74 percent of marketers say that they want to work with an agency with strong data and analytics capabilities.
This article original appeared on our technology partner, Bluescape's blog, and we thought our readers would enjoy.
Automation technology intends to replace the repetitive, rules-based tasks that are required of your human employees. In so doing, it allows them to spend more time on higher-level assignments that play to their strengths, e.g. activities that require creativity and problem-solving skills.