IO Integration Marketing Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Cloud-based solutions for digital asset management (DAM) are becoming increasingly common among companies of all sizes and industries. The main difference between a cloud-based DAM and an on-premise solution is the infrastructure: will you host the system on your own servers and hardware, or use someone else's?
Digital asset management (DAM) is a revolution in how organizations store and manage their content. DAM systems provide you with control, flexibility, easy distribution, access, and reporting of your digital assets between employees, organizations, customers, partners, and suppliers. It enables you to deliver the right content to the right people at the right times, tracking and measuring your assets’ performance and engagement wherever in the world they may be.
By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.
Digital asset management software is rapidly growing in popularity, but what exactly is it and how can it benefit your organization? In this article, we’ll go over everything you need to know to get started using DAM software.