IO Integration Marketing and Creative Operations Technology Blog
Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.
Digital asset management (DAM) has revolutionized the way organizations store and manage their content. By providing teams and organizations control, flexibility, easy distribution, access, and reporting of your digital assets, it enables you to deliver the right content to the right people at the right times. DAM offers the ability to track and measure your assets’ performance and engagement between staff, clients, partners, and suppliers wherever in the world they may be.
As more organizations bring their creative operations in-house, requirements for creative teams aren't always in alignment with an existing I.T. infrastructure. While SaaS solutions have made technology more accessible, signing your team up for a subscription and not having to deal with corporate I.T. might sound quite appealing. However, not following security and other I.T. policies can pose several risks. Not to mention that these systems can never be used to their full potential if you are not able to integrate them with other technologies. Whether you are new to creative operations or an old pro, we have put together a list of tried and true insights.
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More than ever, companies are challenged to produce high-quality creative assets in order to set themselves apart from their competitors and run better marketing campaigns. The pressures of the modern business landscape are placing more demand on marketing teams, as well as increasing the need for streamlined creative operations processes.
The idea of “predictable creative operations” might at first glance seem like an oxymoron. After all, creativity is inherently unpredictable, requiring you to come up with fresh new ideas and approaches all the time.
Transparency in terms of information is an essential trait when it comes to collaboration between different teams and departments within an organization. Conversely, the lack of visibility impairs real-time decision-making, causing project delays and higher costs.
“On-premises” technology is software and hardware that is located on the physical premises of the organization that uses it. Traditionally the favored model for digital asset management (DAM) systems and other software, on-premises tech has lost ground in recent years as cloud-based DAM solutions soar in popularity. In cloud computing, data, applications, and hardware are located remotely and provisioned to clients over the Internet.