Creative Operations, Marketing Workflow, Marketing Project Managment

IO Integration Marketing and Creative Operations Technology Blog

Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Mike Watson

Mike is a dynamic and results-driven professional with a highly successful background in sales, account management and new business development. He is committed to achieving and exceeding demanding targets and business objectives while remaining focused on providing an exceptional standard of service to international and UK clients. Mike possesses excellent interpersonal, communication and negotiation skills, the ability to influence decisions and to develop positive internal and external relationships. Enjoys being part of, as well as managing and motivating, a successful and productive team and thrives in highly pressurized and challenging working environments.

Blog Feature

omni channel marketing | brand consistency | content management | the importance of branding | digital asset management | content marketing

The Value of Tailored Marketing Solutions

By: Mike Watson
December 12th, 2017

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

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Blog Feature

omni channel marketing | brand consistency | content management | the importance of branding

The Importance of Consistency Within Omni-Channel Marketing

By: Mike Watson
November 17th, 2017

Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.