Creative Operations, Marketing Workflow, Marketing Project Managment

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Providing Creative Operations and Marketing Technology Professionals resources for getting the most out of their production workflows.

Mike Watson

Mike is a dynamic and results-driven professional with a highly successful background in sales, account management and new business development. He is committed to achieving and exceeding demanding targets and business objectives while remaining focused on providing an exceptional standard of service to international and UK clients. Mike possesses excellent interpersonal, communication and negotiation skills, the ability to influence decisions and to develop positive internal and external relationships. Enjoys being part of, as well as managing and motivating, a successful and productive team and thrives in highly pressurized and challenging working environments.

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brand consistency | content management | digital asset management | omni channel marketing

Creating A Better Customer Experience With An Omni-Channel Marketing Environment

By: Mike Watson
January 22nd, 2019

In today’s omni-channel marketing environment one of the leading challenges for brands is consistency; Consistency of messaging, of content, and ultimately of the customer experience. All of these elements should work together to help attract new customers and retain loyal shoppers — something aided by consistent messaging.

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digital asset management | marketing efficiency | digital natives

Are You Ready for the Digital Natives – How millennials are changing the workplace

By: Mike Watson
January 30th, 2018

What are “Digital Natives?” Digital natives are a generation born into the digital technology age. While other generations (digital immigrants) remember organizing, planning and connecting with each other without mobile devices, computers or the Internet, Digital Natives have been using these technologies and the cloud since their birth.

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How Semantic Databases Are The Future Of Digital Asset Management

Why Semantic Databases are the Future of DAM (Digital Asset Management)

By leveraging semantic database technology marketing organiations can have greater control over digital assets and be able to correlate that information with other assets and distinguish relationships between digital assets and target audience.

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brand consistency | content management | the importance of branding | digital asset management | omni channel marketing | content marketing

The Value of Tailored Marketing Solutions

By: Mike Watson
December 12th, 2017

Consumers are continually evolving, and this includes how they make decisions, which is faster than ever before. Profoundly influenced by the opinions of others, complete strangers. We live in a global world, connected socially within seconds of how information is transmitted, and we participate in an active marketplace where the one-size-fits-all approach to marketing has never been less relevant. Marketers are being forced to employ a variety of nuances that mean each marketing campaign is subtly different from country to country and product to product. Only through tailoring them effectively, can a marketing campaign become successful and genuinely resonate with these increasingly savvy consumers.

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brand consistency | content management | omni channel marketing | the importance of branding

The Importance of Consistency Within Omni-Channel Marketing

By: Mike Watson
November 17th, 2017

Imagine that you’ve just opened a regular newsletter from one of your favorite brands, and the first thing you see is a large banner with the company’s logo front and center. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features an entirely different logo.

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